Job Title: Digital Marketing Manager

Department: Marketing

Experience: 3–6 Years

Employment Type: Full-time

Location: Kovilambakkam, Chennai 600129

Job Summary

We are looking for a result-oriented Digital Marketing Manager to develop, implement, and manage digital marketing strategies that increase brand awareness, generate qualified leads, drive website traffic, and support business growth.

The ideal candidate should have strong hands-on experience in SEO, SEM, Google Ads, social media marketing, content marketing, email marketing, analytics, and lead generation.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Manage and improve the company's website, SEO, and search engine rankings.
- Conduct keyword research, competitor analysis, and market research.
- Develop and implement SEO strategies, including on-page and off-page optimization.
- Manage social media platforms and develop engaging content strategies.
- Coordinate with graphic designers, content writers, and external agencies when required.
- Plan and execute email marketing and lead-nurturing campaigns.
- Generate and manage leads through various digital channels.
- Monitor campaign performance and optimize campaigns based on CPL, CPA, CTR, conversion rate, ROI, and ROAS.
- Use Google Analytics, Google Search Console, Google Tag Manager, and other analytics tools to track performance.




- Prepare regular digital marketing reports and present insights to management.
- Manage the digital marketing budget and ensure efficient utilization of resources.
- Stay updated with the latest digital marketing trends, algorithms, tools, and industry best practices.
- Identify new digital channels and opportunities for customer acquisition and brand growth.

Required Skills

- Strong knowledge of Digital Marketing concepts and strategies.
- Hands-on experience with Google Ads and Meta Ads.
- Positive understanding of SEO and SEM.
- Experience with Google Analytics / GA4 and Search Console.
- Knowledge of social media marketing and content marketing.
- Strong analytical and problem-solving skills.
- Good communication and presentation skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong understanding of lead generation and conversion optimization.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–6 years of relevant experience in digital marketing.
- Certifications in Google Ads, Google Analytics, Meta, HubSpot, or similar platforms will be an advantage.

Key Performance Indicators (KPIs)

- Website traffic and organic growth
- Qualified lead generation
- Cost Per Lead (CPL)
- Conversion rate
- Search engine rankings
- Social media engagement and growth
- Campaign ROI / ROAS
- Customer acquisition cost
- Email campaign performance
- Overall digital marketing revenue contribution

Contact: Chandrakanth Ayyappan

Email: [email protected]

📌 Digital Marketing Manager (Chennai)
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