RECRUITING ONLY KNOWS MALAYALAM LANGUAGE

Yana IVF & Fertility Centre is looking for an experienced Digital Marketing Manager to lead our digital marketing strategy, performance campaigns, social media, online lead generation and digital brand growth.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies for the organisation and individual centres.
- Plan and manage Google Ads, Meta Ads, Instagram, Facebook, YouTube and other digital campaigns.
- Generate quality leads for IVF consultations and monitor the complete digital funnel from Lead → Appointment → Consultation → Counselling → IVF Start.
- Monitor campaign performance, including CPL, CPA, conversion rate, ROI/ROAS and revenue contribution.
- Optimise campaigns based on lead quality, conversion and business outcomes.
- Develop monthly social media and content calendars.
- Coordinate with graphic designers, video creators, content writers and external agencies.
- Plan and coordinate reels, doctor videos, patient education content, testimonials, awareness campaigns and blogs.
- Coordinate with doctors and clinical teams to ensure accuracy of IVF and fertility-related content.
- Manage website content and coordinate SEO, Google Analytics/GA4 and Search Console activities.
- Monitor website traffic, organic leads, keyword performance and landing-page conversions.
- Manage Google Business Profiles and improve local digital visibility of centres.
- Monitor online reviews, brand reputation and patient engagement.
- Analyse lead quality and conversion performance in coordination with the Telecalling and Counselling teams.
- Track centre-wise and campaign-wise digital performance.
- Conduct competitor analysis and identify new digital marketing opportunities.




- Manage digital marketing agencies and vendors and ensure timely delivery of campaigns.
- Prepare weekly and monthly digital marketing MIS reports for management.
- Manage digital marketing budgets and ensure effective utilisation.
- Ensure all healthcare marketing content follows organisational policies, ethical standards and patient privacy requirements.
- Key Performance Indicators – KPI
- Digital Leads – Target vs Achievement
- Qualified Lead %
- Cost Per Lead
- Lead-to-Appointment Conversion
- Appointment Attendance %
- Digital IVF Conversion
- Cost Per Acquisition
- Digital Revenue
- ROI / ROAS
- Website Traffic
- Organic Leads
- Social Media Reach & Engagement
- Follower Growth
- Google Business Profile Performance
- Campaign Performance
- Marketing Budget Utilisation

Candidate Profile

- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration or related field.
- MBA / PG Diploma in Digital Marketing or Marketing will be an advantage.
- 4–7 years of experience in Digital Marketing / Performance Marketing.
- Healthcare / Hospital / IVF / Fertility experience preferred.
- Strong hands-on experience in Google Ads, Meta Ads, SEO and social media marketing.
- Experience in lead generation and conversion-focused digital campaigns.
- Strong analytical and reporting skills.
- Valuable knowledge of GA4, Search Console, Leadsquared and Google Sheets.
- Excellent communication, creative thinking and team-management skills.

A data-driven and result-oriented digital marketing professional who can take ownership of digital growth, generate quality patient leads, improve conversions and build a strong online presence for a growing IVF/Fertility healthcare brand.

Location:Trivandrum

Employment Type: Full-Time

Industry: IVF / Fertility / Healthcare

? Send CV: [email protected]

? Contact: (phone hidden)

📌 Digital Marketing Manager – IVF / Healthcare (Thiruvananthapuram)
🏢 Yana IVF u0026 Fertility Centre
📍 Thiruvananthapuram