- Background in Digital Advertising Sales for a Programmatic Advertising Platform or Selling Tech Products to Digital Advertising Agency/Brands 2. Solid knowledge of Programmatic Advertising 3. Knowledge of the Affiliate Market 4. Agency Sales experience and contacts within the Digital Arm of Agencies are musts ? Communication skills ? Relationship building and Management Skills ? In-depth knowledge or Exposure on MMP (Mobile Measurement Platform) & various tracking platforms.