Job Specifications

Educational Qualification:
Bachelor’s Degree in Marketing, Business Administration, Hospital Administration, or any relevant discipline.
MBA in Marketing is preferred.

Experience:
1–3 years of experience in marketing, preferably in a hospital/healthcare organization.
Experience in healthcare marketing, corporate tie-ups, referral development, community outreach, and digital marketing will be an advantage.

Key Responsibilities
Develop and implement marketing strategies to promote hospital services and specialties.
Identify and develop recent business prospects, referral sources, and corporate tie-ups.
Maintain skilled relationships with doctors, clinics, corporate organizations, insurance/TPA representatives, and other referral partners.
Conduct regular visits to referring doctors, clinics, institutions, companies, and community organizations.
Coordinate health camps, awareness programs, medical outreach activities, and community engagement programs.
Promote hospital specialties, facilities, packages, and preventive healthcare programs through appropriate channels.
Support digital marketing activities, including social media, online campaigns,



hospital website content, and promotional materials.
Collect and analyse market information, competitor activities, patient trends, and referral patterns.
Coordinate with clinical and support departments to ensure accurate communication of hospital services.
Prepare daily/weekly/monthly marketing activity reports and submit them to the reporting authority.
Monitor the effectiveness of marketing campaigns and recommend corrective or improvement measures.
Handle enquiries received through marketing channels and ensure timely coordination with the concerned departments.
Maintain proper records of marketing visits, contacts, leads, referrals, events, and business development activities.
Ensure all promotional materials and communication are accurate, ethical, and compliant with hospital policies and applicable regulations.
Participate in hospital quality initiatives, NABH activities, training programs, and internal audits as applicable.
Maintain confidentiality of patient, hospital, and business-related information.

Work Location: In person

📌 Marketing Executive Palakkad
🏢 Mother Care Hospital
📍 Palakkad