We are looking for a results-driven Meta Ads & Digital Marketing Specialist to manage and grow the digital presence of our coaching institute. The candidate will be responsible for planning and executing Meta (Facebook & Instagram) advertising campaigns, generating quality leads, and supporting overall marketing activities to increase student admissions and brand awareness.

Key Responsibilities

Meta Ads & Performance Marketing
Plan, create, launch, and manage Facebook & Instagram ad campaigns.
Develop campaigns for student admissions, lead generation, courses, workshops, career counselling, and promotional offers.
Conduct audience research and create targeted campaigns for students and parents.
Manage campaign budgets, bidding, placements, and optimization.
Monitor CPL, CTR, conversions, lead quality, and overall campaign ROI.
A/B test ad creatives, copy, audiences, and campaign strategies.
Retarget website visitors, social media users, and previous leads.
Track and analyze campaign performance and prepare regular reports.

Digital Marketing




Develop and execute digital marketing strategies for the coaching institute.
Coordinate with the content/design team for Reels, posts, videos, banners, and ad creatives.
Identify current trends and promotional prospects in the education/coaching sector.
Support Instagram and Facebook page growth and engagement.
Assist with Google/YouTube advertising and other digital marketing campaigns when required.
Help improve online visibility, brand awareness, and student enquiries.

Preferred Skills
Meta Ads Manager
Facebook & Instagram Marketing
Lead Generation
Audience Targeting
Retargeting
A/B Testing
Conversion Optimization
Google Ads – preferred
Google Analytics – preferred
Canva / basic creative understanding – preferred
Social Media Marketing
Marketing Analytics & Reporting
CRM/Lead Management

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: Hybrid remote in Malleswaram, Bengaluru, Karnataka

📌 Meta Ads Specialist Malleshwara (India)
🏢 Shiksham Academy
📍 India