We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize online marketing strategies. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating qualified leads through various digital channels.

Key Responsibilities
Plan and execute digital marketing campaigns across channels such as SEO, SEM, email, social media, and display advertising
Manage and optimize paid campaigns (Google Ads, social media ads) to maximize ROI
Conduct keyword research and implement on-page and off-page SEO strategies
Create, curate, and manage engaging content for websites, blogs, and social media platforms
Analyze campaign performance using tools like Google Analytics and provide actionable insights
Manage email marketing campaigns, including segmentation, A/B testing, and automation
Monitor trends and competitor activities to identify opportunities for growth
Collaborate with design, content,



and sales teams to align marketing strategies

Required Skills & Qualifications
Proven experience in digital marketing or a similar role
Proficiency in tools such as Google Analytics, Google Ads, and marketing automation platforms
Analytical mindset with the ability to interpret data and make data-driven decisions

Key Performance Indicators (KPIs)
Website traffic growth
Conversion rates and lead generation
ROI on marketing campaigns
Engagement metrics across digital platforms

What We Offer
Competitive salary and perks
Opportunity for growth and career development
Cooperative and innovative work environment

Pay: ₹17,047.53 - ₹26,034.71 per month

Advantages:
Cell phone reimbursement
Flexible schedule
Paid sick time
Paid time off

Work Location: In person

📌 Digital Marketing Specialist Kolkata (India)
🏢 Alsol Technology Solutions Private
📍 India