Company Description SikhAid Charitable Trust is an Indian non-profit organization dedicated to providing relief and support to individuals and communities in need. The trust delivers immediate disaster relief during emergencies such as floods and earthquakes, and offers long-term assistance for rebuilding homes and local infrastructure. SikhAid also focuses on education for children from underprivileged backgrounds, healthcare support for people requiring medical treatment, and food and nutrition assistance for vulnerable families.

In addition, the organization runs programs that promote women’s empowerment through vocational training, financial support, and initiatives for health and hygiene. SikhAid Charitable Trust is committed to making a meaningful, positive impact on society through compassionate, community-centered service.

Role Description The Crowdfunding and Digital Ads Specialist will lead online fundraising campaigns and manage digital advertising initiatives to support SikhAid’s mission-driven programs. This in office role, based in Bhubaneswar, involves planning and executing crowdfunding campaigns on relevant platforms, creating compelling campaign narratives, and optimizing donation funnels. The specialist will design, launch, and monitor digital ad campaigns across channels such as social media and search engines, track performance metrics, and adjust strategies to maximize reach and conversions.

Day-to-day tasks include coordinating with program teams to gather impact stories and visuals, managing campaign timelines and budgets, analyzing campaign data,



and preparing performance reports for internal stakeholders. The role also includes engaging with supporters online, responding to campaign inquiries, and collaborating with the communications team to ensure consistent messaging.

Qualifications

- Experience with crowdfunding platforms, online fundraising strategies, and donor engagement, with a demonstrated ability to plan and execute successful digital campaigns.
- Knowledge of digital advertising, including social media ads, search ads, audience targeting, and campaign optimization using analytics tools.
- Strong skills in content creation for online campaigns, including clear and persuasive copywriting, basic visual storytelling, and the ability to adapt messages for different digital channels.
- Proficiency in data analysis and reporting, including tracking key performance indicators, interpreting campaign metrics, and using insights to improve future efforts.
- Excellent communication and collaboration skills, with the ability to work closely with program, communications, and finance teams in an on-site environment.
- Strong organizational and time-management abilities, with attention to detail and the capacity to handle multiple campaigns simultaneously.
- Prior experience in the nonprofit or social impact sector is highly beneficial, especially in fundraising, marketing, or communications roles.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience in digital fundraising and advertising.

📌 Crowdfunding And Digital Ads Specialist (Bhubaneswar)
🏢 SIKH AID CHARITABLE TRUST
📍 Bhubaneswar