Creative Graphic Designer — D2C, Performance & Social Media

Company: 4Mation Skins (a 4Mation Biosciences Pvt. Ltd. brand)

Location: Kolkata, West Bengal — On-site

Employment Type: Full-time

Experience: 2–4 years

Joining: Immediate joiners preferred

About 4Mation Skins

4Mation Skins is a Kolkata-based D2C skincare brand built on pharma-grade formulation and backed by 4Mation Biosciences Pvt. Ltd. We sell through our own website, Amazon, Myntra and quick-commerce, and we grow through performance marketing — which means creative is not a support function here. It is the product that gets seen.

About the Role

We believe high-performing creative is never an accident. It doesn't start in Photoshop or Canva — it starts with understanding the Ideal Customer Profile.

We are looking for a Creative Graphic Designer who instinctively asks:

☆Who is this creative actually speaking to?

☆What specific skin concern or objection are we solving here?

☆What visual hook will stop the thumb in the first two seconds?

☆Which angle will test best — Ingredient Education, Problem-Solution, or Social Proof?

This is a full-stack brand design role.

You will own everything the customer sees: the ads that acquire them, the social content that builds trust, and the website experience that converts them.

Key Responsibilities

Performance Marketing Creatives

Design high-converting static ads, carousels and creative variations for Meta and Google campaigns

Build multiple angle variations and hooks for structured creative testing

Design landing page visual assets that carry the ad message through to conversion

Social Media Creative Design

Design organic social content for Instagram, Facebook and YouTube — static posts, carousels,



story sets and Reel covers

Build and maintain a consistent visual language across the brand grid so paid and organic feel like one brand

Translate product launches, offers, ingredient stories and UGC into scroll-stopping social assets

Design festive, seasonal and campaign creatives in line with the monthly content calendar.

Video & Motion:

Edit short-form video ads, Reels and UGC-style creatives

Create motion graphics, kinetic typography and high-impact opening hooks

Repurpose long-form and UGC footage into multiple ad-ready cuts

Website UI/UX

Design and improve landing pages, product detail pages and checkout flows for our D2C store

Create wireframes, user flows and high-fidelity mockups in Figma

Apply conversion-first thinking to layout — above-the-fold hierarchy, CTA placement, trust elements, mobile-first responsiveness

Maintain a reusable design system and component library so pages ship faster

Work with the development team to ensure designs are implemented pixel-accurately

Marketplace & Quick-Commerce Assets:

Produce listing images, A content and category banners for Amazon, Myntra and quick-commerce platforms

Adapt master creatives across formats, aspect ratios and platform guidelines.

Creative Iteration & Performance:

Work with the marketing team to review CTR, thumbstop rate, hold rate and creative fatigue





Rapidly iterate on winning angles and retire what stops working

Maintain an organised creative library with clear naming and version control.

Required Skills &

Qualifications

Strong command of Adobe Photoshop, Adobe Illustrator and Figma

Video editing ability in Premiere Pro, After Effects or CapCut

Working knowledge of UI/UX fundamentals — visual hierarchy, responsive and mobile-first design, design systems, prototyping A solid understanding of ICP, audience personas, hooks and consumer psychology: why some creatives convert and others get skipped

Ability to design for conversion, not just aesthetics, and to explain the reasoning behind a layout

Comfort using AI-assisted creative tools for faster visual exploration and storyboarding

Speed, ownership and comfort in a quick-moving environment with weekly shipping cycles.

Preferred

Prior hands-on experience designing for D2C skincare, beauty, personal care or FMCG brands or agencies

Experience designing for Shopify or WooCommerce storefronts

Familiarity with Meta Ads Manager and reading creative-level performance data

Basic understanding of CRO principles and A/B testing.

How to Apply

Send a direct message, or share your updated resume along with a portfolio link showcasing your best Meta ads, D2C statics, social media designs, website/UI work and video or Reel creatives.

One extra ask: pick one creative you made that performed well, and tell us in two lines why it worked. That answer tells us more than the portfolio does.

Let's build visual storytelling that communicates, connects and converts.

#Hiring #GraphicDesigner #UIUXDesigner #SocialMediaDesign #D2C #PerformanceMarketing #KolkataJobs

📌 Creative Performance Graphic Designer (Kolkata)
🏢 4mation Skins
📍 Kolkata