Company Description Pratiyogita Darpan, part of Upkar Prakashan, is a leading career competition magazine group that has supported students preparing for competitive exams across India for over 40 years. Established in Agra in the late 1970s, the organization grew by providing high-quality, authentic, and affordable content that was easily accessible nationwide. Today, Pratiyogita Darpan and its sister publications, including Samanya Gyan Darpan and Pratiyogita Darpan English, rank among the top-read magazines in India across all languages, with millions of readers as per the Indian Readership Survey.

The brand is known for its focus on exam preparation for UPSC and various government exams and continues to evolve to meet the needs of students and youth.

Pratiyogita

Darpan offers a agile environment for professionals who want to contribute to educational success and high-impact publishing.

Role Description The Creative and Performance-Driven Pay-Per-Click (PPC) Manager is a full-time, on-site role based in Agra. This role is responsible for planning, executing, and optimizing PPC campaigns across platforms such as Google Ads, social media networks, and other digital channels to drive traffic, conversions, and brand awareness. Day-to-day tasks include conducting keyword research, creating compelling ad copy and creatives, setting up campaigns, monitoring performance metrics, adjusting bids and budgets, and running A/B tests to improve results.





The PPC Manager will collaborate with content, branding, and marketing teams to align campaigns with editorial calendars and promotional strategies, ensuring consistent brand messaging. The role also involves reporting on campaign performance, identifying insights, and recommending data-driven improvements to meet defined KPIs and growth targets.

Qualifications

- Candidates should possess strong Creativity Skills and the ability to develop impactful Creative Strategy for PPC campaigns.
- Candidates should possess effective Communication skills for cross-functional collaboration and clear reporting of campaign performance.
- Candidates should possess Branding and Writing skills to ensure ads reflect the magazine’s identity and engage target audiences.
- Candidates should possess analytical skills, including proficiency with PPC platforms (e.g., Google Ads), campaign tracking, and performance optimization.
- Candidates should possess familiarity with digital marketing concepts, keyword research, audience targeting, and A/B testing methodologies.
- Relevant experience in managing PPC campaigns for media, education, or publishing brands is preferred.
- A bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field is beneficial.
- Ability to work on-site in Agra, manage multiple campaigns simultaneously, and adapt quickly to performance data and market trends.

📌 Creative And Performance-Driven Pay-Per-Click Manager (Agra)
🏢 Pratiyogita Darpan
📍 Agra