Job Description

This is with SugarFit (A CultFit Family Company)

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A Creative Director is expeceted to lead the visual and narrative brand strategy, driving user acquisition and translating complex medical or wellness concepts into engaging digital campaigns.

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Role Responsibilities

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Strategy & Vision: Define and scale the overall creative and brand vision across all paid and organic channels.
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Performance Marketing: Partner with growth and data teams to produce high-volume, data-driven performance creative (videos, ads, carousels) for platforms like Meta and Google.
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Team Leadership: Hire, mentor, and manage cross-functional creative pods, including copywriters, designers, and video producers.
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Brand Compliance: Ensure all marketing messaging remains medically or regulatory compliant without sacrificing emotional resonance or creative excellence.
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Production Workflows: Build scalable production systems, templates, and sprint-based review cadences to accelerate speed to market.
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Key Qualifications

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Experience: 8+ years in creative roles with leadership experience in a digital-first, D2C, or high-growth startup workplace.
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Data Fluency: Comfort reading performance dashboards (CPA, hook rates, CTR) and translating insights into actionable creative tests.
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Portfolio: Proven track record of high-converting performance creative and robust brand storytelling.
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Healthcare Acumen: Deep understanding of health tech, wellness, or pharmaceutical consumer behavior and regulatory landscapes.
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📌 Creative Director Bengaluru (India)
🏢 TAAS Partners
📍 India