About the Role

We are looking for an experienced Category Lead to build, own, and scale a high-potential category from the ground up.

This is a high-impact, entrepreneurial role that combines business ownership, product thinking, strategy, and execution. The role will be responsible for defining the category strategy, identifying growth opportunities, building customer-centric solutions, and driving the business towards scale and profitability. The ideal candidate will have a strong track record of owning and scaling businesses or categories, with the ability to operate across product, growth, operations, and commercial functions.

What You'll Do

- Own the end-to-end strategy, growth, and P&L; for the category.
- Define and build customer-first financing journeys where customers pay interest only on the amount utilized, enabling a flexible and efficient borrowing experience.
- Develop and execute strategies to drive customer acquisition, engagement, utilization, retention, and overall category growth.
- Use data, customer insights, and experimentation to continuously optimize the product and business performance.
- Track and improve key metrics including portfolio growth, customer adoption, utilization, profitability, and unit economics.
- Partner closely with Product, Technology, Risk, Operations, Marketing,



and other cross-functional teams to execute the category strategy.
- Work closely with senior leadership to identify, launch, and scale current business initiatives as part of Paytm’s new venture.
- Operate with a zero-to-one mindset, taking ownership from identifying the opportunity through to building a scalable business.

What We're Looking For

- 10+ years of experience in Category Management, Product Management, Business Management, General Management, or a similar role.
- Proven experience owning and scaling a business, category, or product with measurable impact on growth and profitability.
- Strong understanding of customer journeys, marketplaces, merchant ecosystems, supply chains, logistics, digital businesses, or financial products.
- Experience managing large portfolios and driving business outcomes through data-led decision making.
- Strong commercial and analytical orientation, with the ability to translate insights into actionable business strategies.
- Excellent stakeholder management and cross-functional leadership skills.
- Strong problem-solving ability and comfort working in ambiguous, fast-changing environments.
- Entrepreneurial mindset with the ability to build from zero, move with speed, and take end-to-end ownership.

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📌 Category Manager (Noida)
🏢 Paytm
📍 Noida