? Location: Kolkata (On-site)

? Experience: 3–5 Years

Job Overview

We are looking for a Business Manager - Paid Media with 3–5 years of experience to lead the strategic planning, execution, and optimization of paid media campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing client relationships, leading a team, driving campaign performance, and delivering measurable business outcomes.

This role requires a strong understanding of digital advertising platforms, excellent analytical skills, and the ability to mentor team members while ensuring high levels of client satisfaction.

Key Responsibilities

Strategic Leadership

- - Develop and implement paid media strategies aligned with business objectives and client goals.
- Drive innovation and continuous improvement across paid media initiatives.

Client Relationship Management

- - Act as the primary point of contact for key clients.
- Understand client objectives and deliver strategic paid media solutions.
- Build and maintain robust client relationships through proactive communication and consultation.

Team Management

- - Lead, mentor, and manage a team of Paid Media Analysts.
- Provide guidance on campaign strategy, optimization, and professional development.
- Foster a collaborative and high-performing team culture.

Campaign Planning & Execution

- - Oversee the planning, execution, and optimization of paid media campaigns across multiple platforms.
- Ensure campaigns align with client objectives and deliver against performance KPIs.
- Stay updated with industry trends and platform updates to improve campaign effectiveness.

Budget Management

- - Manage advertising budgets efficiently to maximize ROI.




- Monitor spend and provide budget recommendations based on campaign performance.
- Prepare budget utilization and performance reports for stakeholders.

Data Analysis & Insights

- - Analyze campaign performance using analytics tools and identify optimization opportunities.
- Convert data into actionable insights and strategic recommendations.

Training & Mentorship

- - Train and mentor junior team members on campaign execution, optimization techniques, and industry best practices.
- Encourage continuous learning and knowledge sharing within the team.

Client Presentations

- - Prepare and present campaign performance reports, insights, and recommendations to clients.
- Collaborate with clients to understand evolving business goals and align campaign strategies accordingly.

Cross-Functional Collaboration

- - Work closely with Creative, Strategy, Sales, and Marketing teams to ensure seamless campaign execution.
- Ensure effective communication and alignment across departments.

Qualifications

- - Bachelor's degree in Marketing, Business, or a related field. A Master's degree is an added advantage.
- 3–5 years of experience in Paid Media/Digital Advertising, with prior experience in a leadership or team management role.
- Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Affiliate Marketing, and other digital advertising platforms.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, stakeholder management, and leadership abilities.
- Experience managing multiple client accounts and advertising budgets.

How To Apply If this opportunity aligns with your experience and career aspirations, we'd love to hear from you! ? Share your resume at: [email protected]

📌 Business Manager - Paid Media (Kolkata)
🏢 Puretech Digital - A Genesis
📍 Kolkata