PFA Global is a UAE-based professional services firm with operations supporting clients in the UAE and India. We provide Tax, Advisory, Accounting, Bookkeeping, VAT and Corporate Tax Compliance, Assurance and Business Support services to entrepreneurs, SMEs and growing businesses.

Our team combines qualified expertise with practical, business-focused solutions to help clients achieve compliance, efficiency and sustainable growth.

Role DescriptionWe are looking for a highly motivated and result-oriented Business Development Manager to lead our business development and lead-generation activities for the UAE and Indian markets.

The position will be based in Kannur, Kerala, India, and the selected candidate will work closely with our teams and target customers across both India and the UAE.

The Business Development Manager will be responsible for managing and improving the complete business development process—from digital lead generation to lead follow-up and conversion. The role requires close coordination with the Marketing Team and Calling Executives to ensure that marketing activities generate measurable business results.

Key ResponsibilitiesDigital Lead Generation &

- Business Growth

- Drive business development initiatives targeting clients in the UAE and Indian markets.
- Work closely with the Marketing Team to generate quality leads through Instagram, Facebook, LinkedIn, Google and other digital platforms.
- Monitor and analyse the performance of different marketing campaigns and lead-generation channels.
- Identify opportunities to improve lead quality, conversion rates and customer acquisition efficiency.
- Explore new digital channels, markets and business development opportunities.

Lead Management & • Conversion




- Take ownership of the complete journey from lead generation to client conversion.
- Monitor leads generated through digital campaigns and other business development activities.
- Guide and coordinate Calling Executives to ensure timely and effective follow-up.
- Review lead status, response time and conversion performance.
- Identify lead leakages and implement strategies to improve conversions.
- Work with relevant teams to improve the overall customer acquisition process.

Team Leadership & • Coordination
- Lead and guide the Business Development and Calling Teams.
- Set performance expectations and monitor team productivity.
- Conduct regular performance reviews and provide guidance to improve results.
- Coordinate closely with the Marketing Team to ensure alignment between marketing campaigns and business development objectives.
- Provide feedback to the Marketing Team regarding lead quality and campaign performance.

Seminars & • Business Development Events
- Plan, coordinate and support seminars, workshops, webinars and other business development events.
- Coordinate with internal teams, marketing personnel, speakers and other stakeholders.
- Develop strategies to generate and convert leads through events and seminars.
- Track the business outcomes and conversions generated from each event.

Reporting & • Performance Analysis




- Prepare and present weekly business development reports to management.
- Monitor and report key performance indicators, including:
- Number of leads generated
- Lead source and channel performance
- Cost per lead
- Cost per qualified lead
- Lead-to-client conversion rate
- Cost per conversion/customer acquisition
- Revenue generated
- Performance of Calling Executives
- Performance of marketing campaigns
- Analyse business development and marketing data and provide recommendations for improving performance and return on investment.

Qualifications & • Requirements
- Proven experience in Business Development, Sales, Growth, Digital Marketing or a similar role.
- Experience in managing or guiding a Business Development, Sales or Calling Team.
- Good understanding of digital lead generation through Google, Facebook, Instagram, LinkedIn and other online channels.
- Strong understanding of lead management, customer acquisition and sales conversion.
- Ability to analyse Cost per Lead (CPL), Customer Acquisition Cost (CAC), Conversion Rates and marketing performance.
- Experience in coordinating seminars, webinars, workshops or business events will be an advantage.
- Robust leadership, communication and coordination skills.
- Excellent analytical and reporting abilities.
- Proficiency in Excel/Google Sheets and business performance reporting.
- Ability to understand and work with the requirements of both Indian and UAE markets.
- Bachelor's degree in Business, Marketing, Management or a related field.

LocationKannur, Kerala, India – On-site The role will be based in Kannur, with responsibility for supporting and driving business development activities for both UAE and Indian markets.

📌 Business Development Manager (Kannur)
🏢 PFA Global.ae
📍 Kannur