Brand Marketing Manager

? Location: Mumbai, Maharashtra | On-site

? Company: Dermalist

? Experience: 4–7 Years

Dermalist is looking for a Brand Marketing Manager who can think strategically, execute creatively, and drive the brand across the entire marketing ecosystem.

We’re looking for someone with a strong 360° understanding of marketing who has worked closely with Influencer Marketing, Performance Marketing, Social Media, Content, and Graphic Design teams to build and grow a consumer-facing brand.

Key Responsibilities

- Own and execute Dermalist’s 360° brand marketing strategy across digital and relevant offline channels.
- Develop and execute integrated marketing campaigns aligned with brand objectives, product launches, business goals, and consumer insights .
- Work closely with the Influencer Marketing team to plan campaigns, creator collaborations, product seeding, launches, and brand partnerships.
- Collaborate with the Performance Marketing team to align brand campaigns with acquisition, conversion, and business objectives.
- Work closely with the Social Media and Content teams to develop engaging, consistent, and platform-specific brand communication.
- Collaborate with the Graphic Design and Creative teams to ensure strong and consistent visual communication across all brand touchpoints.
- Develop campaign briefs, communication strategies, key messaging, creative directions, and content requirements.
- Drive product launch and go-to-market strategies , from campaign planning to execution and post-campaign analysis.
- Understand consumer behaviour, market trends, and competitor activity to identify opportunities for brand growth.
- Monitor and analyse campaign performance, brand metrics, consumer engagement, and overall marketing effectiveness.
- Work cross-functionally with E-commerce, Product, Sales, and other internal teams to ensure seamless execution of marketing initiatives.




- Manage multiple campaigns simultaneously while ensuring timelines, budgets, quality, and brand consistency are maintained.
- Build and strengthen Dermalist’s brand positioning, identity, visibility, and consumer connect across relevant channels.
- Stay updated on D2C, skincare, beauty, social media, influencer, and digital marketing trends and translate relevant trends into actionable brand initiatives.

What We’re Looking For
- 4–7 years of experience in Brand Marketing, preferably within D2C, skincare, beauty, FMCG, or consumer brands .
- Strong understanding of 360° marketing and experience managing integrated marketing campaigns.
- Hands-on experience working closely with Influencer Marketing, Performance Marketing, Social Media, Content, and Creative/Graphic Design teams .
- Strong understanding of the D2C customer journey , from awareness and consideration to conversion and retention.
- Experience in brand strategy, campaign planning, product launches, consumer communication, and marketing execution .
- Strong understanding of digital marketing channels and how different marketing functions work together to drive business growth.
- Strong communication, project management, and stakeholder management skills.
- Ability to balance creative thinking with data-driven decision-making .
- Strong understanding of the skincare/beauty category and competitive landscape will be an advantage.
- Someone who is highly proactive, hands-on, detail-oriented, and comfortable working in a fast-paced D2C environment .

Why Join Dermalist? ✨ Opportunity to work closely with a growing D2C skincare brand

✨ Ownership of 360° brand marketing initiatives

✨ Work across multiple marketing functions and channels

✨ Opportunity to contribute directly to brand growth and product launches

? Interested candidates can apply with their updated CV [email protected]

Location: Mumbai | Work Mode: In office

📌 Brand Marketing Manager (Mumbai)
🏢 Dermalist Skincare
📍 Mumbai