108 TYM (To Your Measurement) is a new contemporary Indian fashion label that brings together designer-led collections, premium craftsmanship and personalized fit.
Inspired by Indian architecture, heritage and contemporary culture, TYM is being built as a distinct brand from 108 Bespoke — with its own identity, aesthetic and voice.
We’re looking for a Brand & Marketing Manager who can help us build TYM from the ground up.
What will you own?
You’ll be responsible for the brand’s marketing and social media execution end-to-end, including:
- Social media strategy & day-to-day management
- Content strategy & monthly content calendars
- Conceptualizing and executing photoshoots & campaign shoots
- Coordinating photographers, videographers, stylists, models & production teams
- Content editing & post-production coordination
- Instagram Reels, Stories, posts & other social content
- Influencer & creator collaborations
- Celebrity & stylist outreach
- PR & media outreach
- Launch campaigns & collection launches
- Launch events & activations
- Brand partnerships & collaborations
- UGC & community building
- Competitor & market research
- Campaign performance tracking & reporting
What we're looking for
We’re looking for someone who is:
- Passionate about fashion, luxury, culture & social media
- Strong at both creative thinking and execution
- Has a good eye for aesthetics and storytelling
- Comfortable managing shoots and external vendors
- Has experience working with influencers/creators
- Can independently manage multiple projects
- Strong at communication, coordination and follow-ups
- Proactive and comfortable taking ownership
- Someone who doesn't wait for a brief for every small task
Fashion / luxury / lifestyle experience is a solid plus.
What makes this role different?
You won't just be managing an Instagram page.
You’ll be joining at the ground level of a new fashion brand and will have the opportunity to shape:
The content.
The campaigns.
The creator network.
The brand partnerships.
The launch.
And ultimately, the brand itself.
If you're someone who wants to build a brand rather than simply manage social media, we'd love to hear from you.