Role: Brand Manager

Location: Okhla, New Delhi

Employment Type: Full-time

Industry: Apparel & Fashion

Compensation: Cash + ESOP

ABOUT THE ROLE

We are looking for a Brand Manager who brings together analytical thinking and creative instinct — someone who can look at a campaign result and think both in numbers and narratives.

You will be responsible for building and protecting the brand while ensuring that every campaign, piece of content, collaboration, and brand activity contributes to both short-term sales and long-term brand equity.

This role is ideal for someone who is entrepreneurial, detail-oriented, highly organised, and deeply curious about culture, trends, and consumer behaviour in the fashion and lifestyle space.

WHAT ARE WE LOOKING FOR?

- A rare blend of analytical thinking and creative instinct, with the ability to connect campaign performance with business outcomes.
- Someone who understands how brand activity translates into short-term sales and long-term brand growth.
- Strong aesthetic sensibility and a sharp understanding of what resonates with the target audience.
- Experience working cross-functionally with creative, marketing, performance, and other teams.
- An entrepreneurial mindset with the ability to take ownership in an unstructured, fast-moving environment.
- Detail-oriented and process-driven, with the ability to manage multiple workstreams without dropping the ball.
- Deeply curious about culture, trends, and consumer behaviour, particularly within the fashion and lifestyle space.

KEY RESPONSIBILITIES

BRAND STRATEGY & SALES TRANSLATION
- Own the brand’s identity, tone of voice, and visual language across all customer touchpoints.
- Translate marketing activities including campaigns, influencer content, social media, and PR into measurable short-term and long-term business outcomes.




- Build and maintain a brand calendar aligned with sales peaks, product launches, seasonal opportunities, and key cultural moments.
- Track brand health metrics such as awareness, consideration, and sentiment alongside commercial KPIs to provide a complete view of brand performance.

CREATIVE & CONTENT OVERSIGHT
- Own the process for ad content requirements and creation — from briefing the creative team to reviewing outputs and ensuring alignment with performance goals.
- Work closely with the creative team to ensure brand aesthetics, messaging, and guidelines are maintained across static, video, stories, reels, UGC, and other formats.
- Build a structured creative feedback loop with the performance marketing team to continuously optimise creatives based on data.
- Manage a high volume of creative assets across multiple campaigns and categories without compromising on quality or speed.

INFLUENCER & SOCIAL MEDIA MARKETING
- Own influencer marketing initiatives, including identifying relevant creators, negotiating collaborations, creating content briefs, overseeing execution, and measuring ROI.
- Oversee social media strategy across platforms such as Instagram, YouTube, Pinterest, and other relevant channels.
- Drive both organic growth and meaningful brand engagement through social media.
- Build long-term relationships with key creators and brand advocates who authentically represent the brand.
- Stay updated on platform trends, viral formats, cultural moments,



and emerging content trends to keep the brand timely and relevant.

PR & BRAND CAMPAIGNS
- Lead PR initiatives, including media relationships, press placements, gifting programmes, and brand storytelling.
- Conceptualise and execute integrated brand campaigns that build brand equity while driving traffic and conversions.
- Identify and manage collaborations, co-branding opportunities, and offline activations that strengthen the brand’s presence.
- Build a consistent brand narrative that evolves with the company’s growth while staying rooted in its core identity.

ANALYSIS & REPORTING
- Regularly analyse campaign performance, consumer insights, competitive activity, and market trends to inform brand strategy.
- Present clear, data-backed reports to leadership on brand performance, highlighting what is working, what is not, and what should be done next.
- Conduct periodic brand audits to ensure all external communication remains on-brand and aligned with business goals.

REQUIREMENTS

- 5–8 years of experience in brand management, preferably with a D2C, fashion, apparel, or lifestyle brand.
- Demonstrated ability to own and manage brand identity while working in a cross-functional environment.
- Hands-on experience with influencer marketing, social media strategy, and content production workflows.
- Strong analytical skills with the ability to work with campaign data, sales trends, and consumer insights.
- Excellent written and verbal communication skills.
- Strong eye for design, aesthetics, and brand consistency.
- Strong understanding of consumer behaviour, culture, and trends in the fashion and lifestyle space.
- Ability to work independently, take ownership, and operate effectively in an entrepreneurial workplace.
- Willingness to work from office in Okhla, New Delhi.

📌 Brand Manager (Delhi)
🏢 First Inch Consultancy
📍 Delhi