Job Title: Manager Branding & Business Strategy

Location: Hyderabad

About the Role: We are seeking an experienced and passionate Branding Manager to lead the development and execution of our brand strategy. Reporting to Vice President,

this individual will be a key driver in shaping our brand identity, enhancing brand recognition, and ensuring consistent brand messaging across all touchpoints. The ideal candidate will possess a strong background in brand development and brand strategy,

with a proven track record of success, ideally gained within a marketing or creative agency environment.

Key Responsibilities

- Brand Strategy & Development:

o Develop, implement, and manage comprehensive brand strategies to achieve company objectives and market positioning.

o Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and inform brand decisions.

o Define and articulate the brand's unique value proposition, mission,

vision, and core values.

o Oversee the development and evolution of brand guidelines, ensuring consistency in all visual and verbal communications.

- Brand Management & Execution:

o Lead the execution of brand initiatives across various channels, including digital, print, events, and partnerships.

o Collaborate closely with internal teams (e.g., Marketing, Product, Sales,

Communications) to ensure brand alignment and integration in all activities.

o Manage and maintain brand assets, ensuring they are up-to-date and accessible.

o Monitor brand health metrics, track performance, and provide regular reports on brand e1ectiveness.

- Campaign & Content Collaboration:





o Work closely with the marketing team to integrate brand strategy into content creation, campaigns, and promotional materials.

o Provide brand guidance and feedback on creative assets to ensure they meet brand standards and objectives.

- Agency & Vendor Management:

o If applicable, manage relationships with external marketing, creative, or

PR agencies, ensuring their work aligns with brand strategy.

o Oversee project timelines, budgets, and deliverables with external partners.

- Innovation & Trends:

o Stay abreast of industry trends, emerging technologies, and best practices in branding and marketing.

o Proactively identify opportunities for brand innovation and di1erentiation.

Required Skills & Experience:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
- 10+ years of progressive experience in brand development and brand strategy roles.
- Prior experience working at a marketing or creative agency is highly preferred.
- Proven track record of successfully developing, launching, and managing brands.
- Deep understanding of branding principles, consumer behavior, and market dynamics.
- Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable brand plans.
- Robust project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Exceptional communication (written and verbal), presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and brand measurement methodologies.
- Creative and innovative mindset with an eye for design and aesthetics.
- Ability to work collaboratively in a fast-paced, dynamic environment.

📌 Brand Manager (Hyderabad)
🏢 TAS DesignTech Services
📍 Hyderabad