Assistant Sales Manager (New Delhi)

Assistant Sales Manager (New Delhi)

01 Sep
|
Sitac Group
|
New Delhi

01 Sep

Sitac Group

New Delhi

About The Sitac Group The Sitac Group is a privately owned developer operating across real estate, renewable energy, and data centre infrastructure. Established in London in 1978, the group has grown from delivering turnkey construction projects in the Middle East and India to developing large-scale real estate across Europe and India (including flagship projects such as SITAC Parc Berlin at Adlershof).

Since 2006, Sitac has expanded into utility-scale wind power in India and, in 2015, formed a joint venture with EDF to build, own, and operate wind projects nationwide. Our data centre activities naturally extend this heritage, uniting core expertise in land acquisition, permissions, building delivery, and power security.

Role Overview

We are looking for a driven, technically fluent commercial professional to join our data centre infrastructure sales team. You will support principal-led origination across hyperscalers, sovereign and AI-native model operators, GCCs, Global-2000 occupiers, and credible operator-partners.

This is an active hunting and commercial advisory role centred around pre-leasing unbuilt or developing infrastructure. You will work closely with our land, power, finance, and leadership teams to translate technical evidence into clear customer propositions and manage the end-to-end deal pipeline from cold outreach to binding terms.

Key ResponsibilitiesOrigination & Client Outreach

- Pipeline Building: Support principal-led origination by building and maintaining target lists, researching decision-makers, preparing briefing packs and site packages, and running disciplined follow-ups.
- Active Prospecting: Generate first meetings through self-directed outreach rather than waiting for inbound enquiries; track and report weekly metrics on new conversations opened and requirements captured.
- Technical-Commercial Dialogue: Hold and progress working-level conversations regarding our shell-and-core proposition—covering power availability and density, cooling readiness, fibre routes, latency,



and proximity to subsea cable landings and internet exchanges.

Requirement Capture & Collateral Management
- Active Listening Framework: Capture each customer requirement to a standard template (day-one MW, expansion rights, redundancy/tier expectations, connectivity/latency thresholds, state preference, and lease vs. purchase stance), adhering to our listen-first rule.
- Collateral Development: Partner with land, power, and finance teams to translate asset evidence into customer- and investor-ready collateral (teasers, site one-pagers, and Q&A; responses), including title status, grid connectivity stages (CTU, STU, GNA), indicative tariffs, and delivery timelines.

Pipeline & Deal Execution
- CRM & Data Room Hygiene: Maintain rigorous hygiene across the pipeline, CRM, and data rooms, ensuring every chance, requirement, and status is current and backed by version-controlled evidence files ready for counterparty diligence.
- Commercial Contracting: Support the translation of conversations into formal paperwork, preparing requirement summaries and first drafts of letters of intent (LOIs), heads of terms (HoTs), and take-or-pay pre-commitment documents for review by principals and counsel.
- Market Intelligence: Monitor state data centre and IT/ITeS policies, incentive frameworks, competitor activity, and announced hyperscaler/operator commitments across target states, producing a monthly written briefing for leadership.

Required Qualifications & SkillsExperience & Education
- Professional Background: 3–6 years of experience in a technical-commercial, business development, pre-sales,



consulting, or infrastructure-advisory role. Experience must be gained in at least one adjacent domain: data centres/colocation, power generation/transmission/grid, cloud/AI compute infrastructure, telecom/fibre networks, or industrial/logistics real estate.
- Educational Background: Bachelor's or Master's degree in engineering or a technology discipline is required (backgrounds from an IIT or NIT are welcomed).

Core Technical Competencies

- Data Centre Fundamentals: Working command of data centre mechanics sufficient to speak fluently with customer infrastructure teams—including IT load (MW), rack power densities, air vs. liquid cooling requirements, PUE, redundancy/tier expectations, floor loading, and why secured power (not land) is the primary constraint on delivery.
- AI Infrastructure Literacy: Understanding of AI-driven demand dynamics, distinguishing between training and inference workloads (power density, cooling, and latency profiles), and familiarity with key buyers in India across hyperscalers, sovereign/AI-native model operators, and large enterprises.
- Grid & Regulatory Literacy: Deep familiarity with power procurement—distinguishing between indicated, applied-for, and sanctioned capacity; understanding GNA/connectivity applications; and anticipating how a customer’s diligence team will audit sanctioned capacity and committed drawl dates.

Personal Attributes & Working Style
- Hunting Instinct: Proven track record of self-generated outreach that converted into meetings, with comfort operating around assets still under development (land acquisition in progress, indicative tariffs/timelines).
- Communication & Organization: Excellent written and spoken English, paired with fluency in Hindi. Exceptional rigor in document management, CRM hygiene, and pipeline tracking.
- Mobility: Willingness to travel extensively across India at short notice and internationally as required.

📌 Assistant Sales Manager (New Delhi)
🏢 Sitac Group
📍 New Delhi

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