Assistant Sales Manager – HORECA

Company: BigSams

Location: Bandra West, Mumbai

Department: Sales – HORECA

Position: Assistant Sales Manager – HORECA

Experience: 5–8 Years

Salary: Up to 60,000 per month + Attractive Incentives

Industry Preference: Meat, Seafood, Fresh & Frozen Food / FMCG

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Assistant Sales Manager – HORECA to drive sales and business development across the Hotels, Restaurants, Cafs, Caterers and Institutional (HORECA) segment in Mumbai.

The ideal candidate should have strong experience in Fresh & Frozen Meat, Seafood, Poultry or related FMCG/food products, with a proven track record of developing HORECA clients, achieving sales targets and managing key accounts.

Key Responsibilities

- Develop and execute sales strategies to achieve monthly and annual HORECA sales targets.
- Identify and acquire new customers across Hotels, Restaurants, Cafs, Caterers, Cloud Kitchens and Institutions.
- Develop strong relationships with Chefs, Purchase Managers, F&B; Managers, Owners and Procurement Teams.
- Manage and grow existing HORECA accounts to increase business volume and customer retention.
- Promote and sell the company's fresh and frozen meat, seafood and related food products.
- Conduct regular market visits and identify new business opportunities.
- Generate leads, conduct product presentations/sampling and convert prospects into regular customers.
- Negotiate pricing, payment terms and commercial agreements within company guidelines.
- Monitor competitor activities, market pricing, customer requirements and emerging trends.
- Coordinate with Operations, Procurement, Warehouse and Dispatch teams to ensure timely order fulfilment.
- Ensure timely collection of outstanding payments from customers.
- Maintain accurate sales reports, customer databases,



pipeline and sales forecasts.
- Achieve agreed sales, revenue, margin and customer acquisition targets.
- Handle customer complaints and coordinate internally for quick resolution.
- Support the Sales Manager in planning and executing HORECA business development initiatives.

Candidate Profile
- Graduate/MBA in Sales & Marketing or related discipline preferred.
- 5–8 years of relevant sales experience, preferably in the HORECA segment.
- Candidates from Meat, Seafood, Poultry, Fresh/Frozen Food, FMCG or Food Distribution industries will be preferred.
- Robust existing knowledge/network within the Mumbai HORECA market will be an advantage.
- Proven track record of achieving sales targets.
- Strong communication, negotiation and relationship-management skills.
- Ability to independently generate leads and convert them into business.
- Good understanding of HORECA procurement processes and customer requirements.
- Should be comfortable with extensive market visits and customer meetings.
- Must be target-oriented, energetic and willing to take ownership of business growth.

Key Performance Indicators (KPIs)
- Monthly Sales & Revenue Achievement
- New HORECA Customer Acquisition
- Existing Customer Business Growth
- Gross Margin / Contribution
- Customer Retention
- Collection & Outstanding Control
- Sales Pipeline Development
- Market Coverage & Customer Visits
- Product-wise Sales Growth

Compensation & Benefits Salary: Up to 60,000 per month, depending on experience and suitability

Incentives: Performance-based attractive sales incentives

Location: Bandra West, Mumbai

Ideal Candidate A hands-on HORECA sales professional who understands the Mumbai food-service market, has strong customer relationships and can independently drive business growth in fresh/frozen meat and seafood products.

Interested candidate can send their updated resume on [email protected] or call on (phone hidden) - HR

📌 Assistant Manager - Horeca Sales / Seafood / Fresh / Frozen (Mumbai)
🏢 Indepesca Overseas
📍 Mumbai