Job Title

Area Sales Manager - Merchant Acquisition

Department

Merchant Acquisition / Branch Banking / Retail Liabilities

Locations:

Patiala, Chandigarh, Karnal

Reporting To:

Zonal Sales Manager

Job Purpose:

The Area Sales Manager will be responsible for driving acquisition of major merchant relationships, leading and managing a team of acquisition executives, and delivering business targets across merchant onboarding, Current Account acquisition, and cross-selling of banking asset products. The role focuses on building a strong merchant ecosystem, increasing customer engagement, and maximizing wallet share through cross-selling opportunities.

Key Responsibilities:

Merchant Acquisition & Relationship Management

- Drive acquisition of high-value merchants across designated geographies.
- Develop and execute market penetration strategies to increase merchant base.
- Identify and onboard merchants with high transaction potential.
- Build robust business relationships with key merchant partners and decision-makers.
- Ensure activation and sustained transaction volume from acquired merchants.
- Monitor merchant portfolio performance and take corrective actions where required.

Team Management
- Lead, coach, and manage a team of Sales Managers/Executives/Officers.
- Set sales targets, KPIs, and productivity benchmarks for team members.
- Conduct regular performance reviews and field visits.




- Provide training and mentoring on sales techniques, product knowledge, and customer engagement.
- Ensure achievement of individual and team business objectives.

Current Account (CA) Acquisition
- Drive sourcing of Current Accounts from merchant relationships.
- Increase CASA balances through targeted acquisition activities.
- Identify business banking opportunities within the merchant ecosystem.
- Collaborate with branch and business banking teams for seamless account opening and onboarding.

Cross-Selling of Asset Products
- Generate business opportunities for:

- Business Loans

- Merchant Finance

- Working Capital Loans

- Loan Against Property (LAP)

- Commercial Vehicle Loans

- Other SME/MSME Asset Products
- Leverage merchant relationships to identify asset financing needs.
- Work closely with asset product teams to ensure successful conversion and disbursement.

Sales Planning & Business Development
- Develop territory-wise acquisition plans and revenue strategies.
- Analyze market trends, competitor activities, and business opportunities.
- Conduct merchant engagement programs and promotional activities.
- Drive productivity and profitability within the assigned area.

Compliance & Risk Management
- Ensure adherence to KYC, AML, and regulatory guidelines.
- Maintain proper documentation and process compliance.
- Follow internal policies and audit requirements.

📌 Area Sales Manager - Merchant Acquiring Business (POS) (Chandigarh)
🏢 IndusInd Bank
📍 Chandigarh