About the RoleOur brand is live on Amazon and selling. We are looking for a Marketplace Lead to take full ownership of the channel and scale it - catalog, advertising, inventory, and growth, run as a P&L; line.
This is a hands-on, ownership-heavy role. You will not be managing a dashboard someone else built - you will build the reporting, run the ads, fix the listings, and answer for the numbers.
Key Responsibilities
Account & Catalog Management
- Own the Seller Central / Vendor Central account: account health metrics, policy compliance, case management, and Brand Registry
- Build and maintain product listings - titles, bullet points, A+ / Premium A+ content, Brand Store, backend keywords, and variation themes
- Identify and fix suppressed, stranded, and duplicate ASINs; maintain catalog hygiene at 100%
- Manage new product launches on the platform - listing creation, launch pricing, review generation, and rank building
- Ensure compliance with category-specific requirements (nutraceutical, FSSAI, labeling, and claims guidelines)
- Growth & Advertising
- Plan and execute Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) against agreed ACOS / TACOS targets
- Manage keyword harvesting, bid strategy, negative targeting, dayparting, and campaign structure
- Improve organic rank through review velocity, conversion rate optimization, and content improvements
- Own the event calendar - Outstanding Indian Festival, Prime Day, monthly deal cycles - including pricing, coupons, Lightning Deals, and Best Deals submissions
- Test and scale new levers: Amazon DSP, Posts, Brand Follow, subscribe & save, and bundling
Inventory & Operations
- Forecast demand at SKU level and manage FBA replenishment planning
- Maintain a healthy IPI score; avoid stockouts,
overstocking, and long-term storage fees
- Coordinate with supply chain and 3PL partners on inbound shipments, labeling, and packaging compliance
- Manage returns, reimbursements, damaged/lost inventory claims, and recovery
- Monitor and protect Buy Box share; manage pricing rules and unauthorized-seller escalations
Analytics & Reporting
- Track and report SKU-level revenue, contribution margin, ad efficiency, and Buy Box share
- Run competitive benchmarking and pricing analysis; recommend assortment, pricing, and packaging changes
- Publish a weekly marketplace scorecard to leadership with clear insights, not just numbers
- Use Brand Analytics, Search Query Performance, and Business Reports to drive decisions
Cross-functional Collaboration
- Brief creative and content teams on listing assets, A+ modules, and ad creatives
- Work with the tech team on catalog sync, order flow, and reporting integrations
- Align with the performance marketing team so that off-Amazon spend supports on-Amazon rank
- Manage agency, vendor, and Amazon account-manager relationships where applicable
Requirements
- 4+ years managing Amazon India seller accounts, ideally for a D2C brand
- Hands-on experience with Seller Central, Amazon Ads console, and bulk operations via flat files
- Strong command of Excel / Google Sheets; able to build your own reports rather than wait for one
- Solid understanding of FBA vs. FBM economics, referral fees, and contribution margin
- Proven track record of growing a marketplace channel with measurable revenue and efficiency outcomes
- Comfortable operating with ambiguity and owning outcomes end-to-end
Good to Have
- Experience in health, wellness, nutraceuticals, or personal care categories
- Exposure to Flipkart, Nykaa, Amazon Global Selling, or quick-commerce platforms (Blinkit, Zepto, Instamart)
- Familiarity with Helium 10, Jungle Scout, or SellerApp
- Experience scaling a category from early stage to ₹1 Cr+ monthly GMV
- Basic SQL or BI tool experience (Metabase, Looker) for self-serve reporting
What Success Looks Like - First 90 DaysThe brand and catalog are already live, so we expect you to be driving numbers from week one - not building from zero.
- Days 1–30: Full ownership of the account. Ad campaigns restructured and running to target ACOS. Top 5 SKUs audited and fixed - no suppressed listings, no Buy Box loss. Weekly scorecard live.
- Days 31–60: A+ content upgraded across top-selling ASINs. Replenishment plan in place with zero stockouts on hero SKUs. First measurable lift in organic rank on priority keywords.
- Days 61–90: Clear month-on-month revenue growth at or better than target ACOS. One new growth lever tested and scaled - deals, DSP, bundling, or subscribe & save.
What We Offer
- Full ownership of a channel - you set the strategy and you run it
- Direct access to leadership and fast decision-making
How to ApplySend your CV to
[email protected] with the subject line "Marketplace Lead - Amazon". Include a short note on one Amazon account you scaled and what specifically you changed to get there.
📌 Amazon Marketplace Manager (Bengaluru)
🏢 MIRÓR
📍 Bengaluru