Performance Marketing & Creative Strategy Lead

Location: Remote

Employment type: Full-time

Company: 123Sudo

About 123Sudo

123Sudo is a privacy-first, developer-led company building useful, offline-capable tools and apps. We care about practical products, thoughtful design, and sustainable growth not vanity metrics.

We’re hiring a senior, highly hands-on marketer to own paid user acquisition and creative strategy across our apps portfolios.

The Role

As our Senior Performance Marketing & Creative Strategy Lead , you will lead paid acquisition across multiple 123Sudo apps from campaign strategy and execution to reporting, testing, scaling, and creative direction.

This is a dedicated role for someone who understands that great paid growth sits at the intersection of media buying, sharp creative, clear messaging, and rigorous experimentation .

You will manage campaigns directly while working closely with designers, video editors, and product teams to produce and iterate high-performing ad creative.

What You’ll Do

- Own and optimize paid acquisition campaigns across Meta Ads, Google Ads, TikTok, Apple Search Ads, and other relevant channels .
- Develop channel strategy, budget allocation, audience targeting, bidding, and scaling plans for multiple mobile apps.
- Build a consistent creative-testing system: new angles, hooks, formats, messaging, landing/store-page ideas, and iteration cycles.
- Write clear, high-converting creative briefs for designers and video editors.
- Analyze campaign and funnel performance, including CAC, CPI, CPA, ROAS, retention, conversion rate, and LTV .
- Identify growth opportunities and turn data into actionable recommendations.
- Partner with product and design teams to improve onboarding, app-store conversion, and paid-user journeys.
- Create explicit weekly performance reports and communicate what is working, what is not, and what we should test next.
- Stay current on platform changes, ad policies, attribution,



privacy updates, and mobile-growth trends.

What We’re Looking For
- 4+ years of hands-on performance marketing experience , ideally in mobile apps, SaaS, consumer products, or digital subscriptions.
- Proven experience managing and scaling campaigns on Meta and Google Ads ; experience with TikTok, Apple Search Ads, and other acquisition platforms is strongly preferred.
- Strong understanding of mobile attribution, app-growth metrics, conversion funnels, and cohort analysis.
- A real creative instinct—you can recognize strong ad concepts, write compelling briefs, and help turn insights into assets that convert.
- Experience working with designers, editors, freelancers, or creative teams.
- Strong analytical skills and confidence using tools such as GA4, Firebase, AppsFlyer, Adjust, Mixpanel, Amplitude, or similar platforms.
- Excellent written communication and the ability to explain performance data simply and directly.
- Self-directed, organized, and comfortable owning outcomes across several products at once.

Nice to Have
- Experience marketing privacy-focused, productivity, utility, developer, or consumer apps.
- Experience with subscription apps, freemium products, or app-store optimization.
- Familiarity with AI-assisted creative workflows and rapid testing processes.
- Basic understanding of landing page optimization and lifecycle/retention marketing.

What Success Looks Like In your first few months, you will establish a clear growth reporting framework, improve our creative testing velocity, identify scalable acquisition opportunities, and build a repeatable paid-growth engine for the 123Sudo app portfolio.

How to Apply

Please apply with

- Your CV or LinkedIn profile
- A short note describing the largest paid-growth campaign or app account you have managed
- The channels you managed, approximate budget range, and the results you achieved
- Optional: examples of ad creatives, creative briefs, or performance case studies you are proud of

📌 Advertising Specialist (India)
🏢 123Sudo
📍 India