Job Description
Role Summary
nExecute independent high-impact data science projects and research, driving business strategy through advanced data insights. Deliver actionable insights to senior leadership. Owns measurement and marketing science models across MMM, incrementality, forecasting, and market design. Develops and validate models, then works with AI Agent Development.
nKey Responsibilities
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- Build custom predictive solutions that solve critical business issuesn
- Lead development of marketing mix models using Bayesian methods and custom approaches tailored to client needsn
- Design and execute incrementality studies and forecasting models that drive media investment decisionsn
- Familiar and skilled with using AI Agents to work faster and more efficiently. Can develop AI applications: not expensive to build, run, or interface withn
- Validate and improve existing deployed AI tools and mature MMM workflows serving current clientsn
- Create client-ready deliverables: model outputs, insight summaries, and strategic recommendationsn




- Contribute to methodology standards and best practices that scale across the Data Science pillarn

nRequired Qualifications
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- 10+ years of experience in data science with experience in marketing measurement, econometrics, or causal inferencen
- Strong proficiency in Python and SQL with production-grade code qualityn
- Track record of translating complex statistical outputs into clear business recommendationsn
- Experience working with advertising data and strong familiarity with advertising concepts (reach, frequency, conversion metrics, etc.).n
- Experience building and deploying MMM, attribution, or incrementality solutionsn
- Experience in working with advertising on Google, Meta, and TikTok platformsn
- Experience working with cross-functional teams (engineering, product, media strategy)n
- Robust written and verbal communication skills for client-facing workn
- Ability to manage multiple work

📌 Data Science Manager (Bengaluru Urban)
🏢 Dentsu Global Services
📍 Bengaluru Urban