Role Overview

We are looking for a dynamic and hands-on Marketing Manager to lead brand building, marketing campaigns, retail sales growth, and the brand’s digital presence. The role requires an ideas-driven skilled who can execute high-impact marketing initiatives, including with lean budgets.

Key Responsibilities

Develop and strengthen brand identity across retail, digital, and outdoor channels.
Plan and execute marketing campaigns to drive footfall, engagement, and brand recall.
Create cost-effective marketing activations, partnerships, collaborations, and influencer initiatives.
Drive marketing initiatives that contribute directly to retail sales growth across EBOs, MBOs, and department stores.
Manage the brand’s social media, digital marketing, content calendar, and online presence.
Track campaign performance, ROI, and sales impact; optimize marketing spends accordingly.




Coordinate with Retail, Sales, Design, and other teams for campaigns and new collection launches.
Monitor competitors, market trends, fashion trends, and consumer preferences.
Develop fresh and innovative marketing concepts aligned with business objectives.

Experience & Qualification

2–5 years of experience in Marketing, Brand Management, Digital Marketing, or a related field.
Experience in Fashion / Retail / Apparel is preferred.
Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.

Skills: apparel marketing,brand management,fashion marketing,retail marketing,marketing campaigns,content planning,campaign roi,retail,retail sales

📌 Markerting Manager (Gurugram)
🏢 IAssess Consultants
📍 Gurugram