? Location: Pune, Maharashtra
? Experience: 4–7 Years
? CTC: ₹6–9 LPA
? Employment Type: Full-time
? Interview: In-person only | Remote interview is not available

We’re looking for a Digital Marketing Manager who can drive growth through database-led lead generation, CRM/lifecycle marketing, marketing automation, and conversion optimisation.

? Core Focus of the Role
⭐ Database-led Lead Generation
⭐ CRM & Lifecycle Marketing
⭐ Marketing Automation
⭐ Lead Nurturing & Re-engagement
⭐ Conversion Optimisation
⭐ Marketing Analytics & Revenue Attribution

Key Responsibilities
Segment and activate customer/prospect databases to generate leads and revenue.
Develop Email, WhatsApp, SMS, nurture, re-engagement, cross-sell, and upsell campaigns.
Build automated customer journeys, lead scoring, drip campaigns, and follow-ups.
Analyse the complete traffic → registration → lead → sale funnel.
Identify funnel leakages and improve lead-to-sale conversion.
Optimise landing pages, CTAs, forms, and customer journeys through A/B testing.
Track CPL, CAC, conversions, ROI,



and revenue attribution.
Work with CRM and analytics tools including GA4 and Google Tag Manager.
Use Google Ads and Meta Ads where required to support lead generation.
Identify opportunities to automate repetitive marketing activities and improve campaign efficiency.
Use AI tools to support research, campaign planning, content, and automation.

Eligibility
4–7 years of experience in CRM, Database Marketing, Lifecycle Marketing, Digital Growth, Performance Marketing, or Marketing Automation.
Strong hands-on experience in database-led lead generation and customer lifecycle campaigns.
Experience building CRM automation, lead nurturing, segmentation, and re-engagement journeys.
Strong understanding of conversion funnels and performance analytics.
Working knowledge of GA4, Google Tag Manager, Google Ads, and Meta Ads.
Experience with CRM/marketing automation platforms preferred.
Solid analytical and data-driven approach.

📌 Digital Marketing Manager | CRM, Automation (Pune)
🏢 Mudrabiz- It Takes Money to Make Money
📍 Pune