Job Description
Core Responsibilities
n
n1. Local Ownership
n Plan and execute monthly marketing camps for assigned centers
n Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)
n Ensure every activation has defined objectives and expected output.
n Maintain execution quality and timeline discipline
n Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance
n
n2. Vendor Management
n Identify cost-effective local vendors.
n Negotiate rates for printing and local execution
n Compare local vs HQ rates where applicable
n Ensure cost transparency.
n
n Qualifications:
n
n Bachelor’s degree in Marketing, or related field.
n3–5 years of marketing experience, healthcare preferred
n Analytical mindset with the ability to make data-driven decisions.
n Robust communication and team coordination skills.
n Ability to handle multiple campaigns and priorities with high attention to detail

📌 Business Development Executive (Maharashtra)
🏢 Progenesis IVF Fertility Center
📍 Maharashtra