Strategic: Regional integrated marketing lead for Travel Retail APAC
- Partnering closely with our regional brand marketing, Communications, Insights and In⁃market digital team (China and Korea) to develop aggressive 360 digital marketing strategy that targets travelers across different travel stages within the region that drives maximum reach, awareness and engagement in our Pretail setting
- Support communication between in⁃market digital teams and regional brand teams and with NY TR teams to achieve successful roll⁃out of locally driven and/or retailer led digital initiatives Digital Strategy and partnerships
- Develop high⁃impact digital media strategy that drive maximum reach/ awareness/ conversion for product/digital campaign launches.
- Collaborate with ELC key media and digital platform partners within APAC region (e.g. Facebook//Tencents/Alibaba etc) to identify trends/opportunities that drives maximum exposure for travel retail brands.
- Design programs that create deeper engagement with travelers through always⁃on strategy in skincare/make⁃up and fragrance category amongst Travelers (e.g. OTA partnership opportunities)
- Plan and execute on Database Marketing and CRM opportunities within the TR channel with retailer and 3rd party partners to effectively segment, target and monetize the traveling consumer
- Working with Analytics team in developing global media dashboards
- Measuring, reporting and optimize the performance of all digital marketing campaigns
Execution: Support growth of Travel Retail APAC Pretail eCommerce site launches/promotions and innovations
- Managing the roll out of Pretail eCommerce sites for ELC brands TR APAC markets
- Partner with brand, and sales teams to roll⁃out digital campaigns to accelerate sales and brand equity driving activations during key shopping moments/peak travel seasons for APAC markets (Golden week, singles day etc.)
- Be a thought⁃leader to Identify and implement digital capabilities, technolog