Overview
MAIN PURPOSE
Lead the Brand Sting Activation/Adrenaline rush Equity and its Pack/Product innovations for India BU. This Position helps the category lead for Energy Portfolio to drive Brand Penetration and Volumes for Sting/ A-Rush thus strengthening PepsiCo’s play within the Energy segment. This person shall also be the key Spoc between Franchise Partners and Marketing collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand.
Responsibilities
KEY ACCOUNTABILITY
Develop long term & annual brand strategies for the wholistic Energy Play in India
Support for Brand Positioning, Creative & Media Strategy and execution in partnership with category lead
Identify & help build long term engagement platforms to drive energy credentials & create ‘iconic’ brand stature
Support A&M; investment choices based on business priorities
Develop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teams
Develop the Innovation roadmap & anchor Stage gate process on the brand




Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programs
Lead the engagement with global and regional brand leads
KEY MEASURES/METRICS
Net Revenue Growth
Share (Volume and Value)
Working / Non-Working A&M; on target
% Innovations vs target
Brand Equity KPIs (from Brand Power)
Brand Health KPIs
Qualifications
Experience and Qualification
MBA-Marketing from a premier institute
6-8 years of FMCG experience panning across sales/trade marketing followed by Brand Marketing experience.
Brand marketing expertise and equity exposure, preferably in CPG industry.
Skills and Behavioural Attributes
Strong experience of working on Core brands as well as building innovation pipeline to stretch TM
Self-starter and high sense of ownership
Project Management with network planning experience
Solid leadership and communication skills
Ability of working in a complex, matrix environmentHigh level of anal

📌 Sr Brand Manager (Gurugram)
🏢 PepsiCo
📍 Gurugram