Role Description

SENIOR ADOBE ANALYTICS & LAUNCH SPECIALIST 6+ Years Experience ABOUT THE ROLE We seek a Senior Adobe Analytics & Launch Specialist to drive our digital measurement strategy. You will design and manage end-to-end analytics implementations across global products and markets, ensuring data accuracy, governance, and actionable insights. This role combines technical implementation expertise with strategic business acumen, requiring solid capabilities in tag management, analytics architecture, validation, and stakeholder collaboration. KEY RESPONSIBILITIES Adobe Launch & Tag Management Design, implement, and govern Adobe Launch solutions with scalable tracking frameworks and best practices. Configure rules, data elements, extensions, environments, and publishing workflows. Establish tag governance standards, manage release processes, and ensure production stability through comprehensive documentation and deployment protocols. End-to-End Analytics Lifecycle Own analytics delivery from requirements gathering to reporting.



Translate business objectives into measurable KPIs and robust analytics architectures. Develop Solution Design Documents and tracking specifications. Implement and validate solutions across web and digital channels. Work across multiple global products and markets, adapting measurement approaches to local needs while maintaining consistency. Reporting, Dashboards & Insights Build, optimize, and maintain dashboards and executive reports. Develop automated reporting solutions using AI tools to accelerate insight generation and streamline analytics operations. Monitor KPI performance, identify trends and opportunities, and deliver data-driven recommendations to product and business teams. Data Quality & Validation Perform comprehensive QA of analytics implementations, validating data layers, events, variables, and tracking configurations. Conduct tag validation using Adobe Experience Platform Debugger and browser tools. Investigate discrepa

📌 Lead II (Hyderabad)
🏢 UST
📍 Hyderabad