We are looking for a dynamic and result-oriented leader to head the West Zone business operations , driving growth, profitability, and market expansion across multiple channels.

This role offers an opportunity to lead a large-scale regional business with end-to-end ownership and strong cross-functional exposure.

Key Responsibilities

1. P&L; Ownership (Top Line & Bottom Line)

Drive overall revenue growth and profitability for the West Zone

Own and deliver on sales targets, margins, and cost efficiencies

Continuously track and improve business performance metrics

2. Regional Leadership

Lead and mentor Branch Heads across the region

Align teams with organizational vision, strategy, and goals

Build a high-performance, accountable, and growth-driven culture

3. Multi-Channel Business Management

Drive performance across all key business formats:

Large Format Retail (LFR)

Key Accounts

Distribution / General Trade

Multi-Brand Outlets (MBO)

Exclusive / Branded Outlets

CSD

Ensure strong execution for both Sell-In and Sell-Out

4. Sales Strategy & Execution





Develop and implement region-specific growth strategies

Identify new business opportunities and expand market share

Ensure robust forecasting, planning, and execution

5. Stakeholder Collaboration

Work closely with Marketing, Customer Service, and Commercial teams

Drive alignment on campaigns, promotions, and customer initiatives

Ensure seamless execution across functions

6. Market & Customer Development

Build robust relationships with key customers and partners

Strengthen brand presence and regional market penetration

Track competition and market trends to stay ahead

7. Operational Excellence

Ensure efficient execution across branches and channels

Drive process adherence, governance, and compliance

Optimize supply chain coordination and service levels

Ideal Candidate Profile

MBA from a tier-1 B-school with 12-20 years of experience preferably from consumer goods and FMCG industry

Previous

📌 Area Director (Mumbai)
🏢 A reputed appliance brand in India
📍 Mumbai