- Develop and implement marketing campaigns targeting existing customers to encourage repeat purchases and upselling.
- Analyse customer data and behaviour to identify opportunities for improving retention rates and increasing customer lifetime value.
- Coordinate and execute webinars end-to-end across all program verticals for Repeat Business including planning, promotion, hosting, and post-event analysis.
- Create visually appealing creatives and promotional assets using Canva to support referral marketing initiatives.
- Collaborate with the Product team to identify and prioritize features or enhancements that drive customer retention and satisfaction.
- Design and execute personalized email marketing campaigns, newsletters, and other communication channels to engage with existing customers.
- Utilize marketing automation tools to create targeted workflows and trigger-based communications tailored to specific customer segments.
- Monitor and analyse key performance indicators (KPIs) related to customer retention, including churn rate, repeat purchase rate,
and customer satisfaction scores.
- Conduct A/B tests and other experiments to optimize marketing strategies and tactics for driving repeat purchases.
Preferred candidate profile
- Bachelors degree in marketing, Business Administration or a related field. A master's degree is a plus.
- Proven experience (2+ years) in marketing, with a focus on customer retention and repeat business, preferably in a B2C environment.
- Proficiency in Canva and other creative tools to design campaign assets.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in marketing automation platforms (e.g., Marketo, Clever Tap).
- Excellent communication skills, both written and verbal.
- Creative thinker with a customer-centric mindset.
- Solid project management and multitasking capabilities.
- Experience with A/B testing and campaign optimization techniques.