MoEngage is seeking a dynamic Senior Manager - Brand & Product GTM to join our passionate marketing team. This role is pivotal in shaping and executing the go-to-market strategy for our products, driving brand awareness, and ensuring our offerings resonate with target audiences. If you thrive in a fast-paced, data-driven environment and are adept at cross-functional collaboration, we want to hear from you.
What You'll Do
Product GTM Strategy Development
- Develop and own the end-to-end go-to-market strategy for new product launches, major features, and product updates, ensuring alignment with overall business objectives and revenue targets.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.
- Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings.

Launch Planning & Execution
- Create detailed launch plans, timelines, and project manage cross-functional teams (Product, Sales, Marketing,



Customer Success, Enablement) to ensure seamless execution.
- Work closely with the digital marketing team to develop integrated marketing campaigns (content marketing, digital advertising, webinars, events, etc.) that drive awareness, generate leads, and accelerate pipeline.
- Develop content in the form of case studies, reports, PR, and other collateral that showcase the perks of the product along with social proofing.
- Partner with the Product Marketing team to equip sales teams with the necessary training, tools, and messaging to effectively articulate product value and close deals.

Performance Monitoring & Optimization
- Define and track key performance indicators (KPIs) for GTM initiatives, including adoption rates, pipeline generation, revenue impact, customer acquisition cost (CAC), and customer lifetime value (CLTV).
- Analyze performance data, identify trends, and derive actionable in

📌 Senior Manager (Bengaluru)
🏢 MoEngage
📍 Bengaluru