MoEngage is looking for a energetic Marketing Manager - Community & Academy to join our team. You will be instrumental in managing and marketing our community-driven initiatives and enablement platforms, ensuring they reach target brands and personas. This role focuses on boosting visibility, driving content discovery, and enabling customers to increase product adoption, upsells, and revenue through our #GROWTH Academy and other programs.
Responsibilities
- Boosting discovery of #GROWTH Academy course modules via various marketing channels/campaigns/assets as well as internal process improvements.
- Building lifecycle journeys for hashgrowth.org & Academy users that help them get the required enablement in a way that is suited to their context, and nudges them along to go deeper into the course repository eventually resulting in completion of certifications .
- Improving and maintaining the course content repository to make sure it's always relevant to users and delivers an educational experience that makes it worth their time.
- Develop, maintain,
and continuously refine training modules and learning paths covering all features of the MoEngage platform, with a focus on driving feature adoption and expanded usage , directly contributing to upsells and revenue retention .
- Develop and optimize user journeys within the various touchpoints (Academy, websites, help pages, product dashboard etc.) to facilitate course discovery, engagement, and completion , including personalized lifecycle nudges, maximizing course consumption .
- Execute marketing campaigns across email, social media, and other channels to drive course enrollment and promote our certifications as valuable career assets.
- Drive discovery from relevant accounts of hashgrowth.org content and programs. Develop and execute a content strategy that creates greater interest in our educational offerings and funnels users into the Academy, aiding discoverability of the course modules .
- Design and implement strat