MoEngage is seeking a highly experienced and passionate Senior Consultant - Email Deliverability to join our team. You'll be responsible for helping our clients optimize their email programs for maximum deliverability and engagement, ensuring their messages reach the inbox and drive impactful results. This role involves directly collaborating with high-profile clients, providing strategic guidance, troubleshooting complex issues, and implementing best practices across the entire email deliverability lifecycle.
Responsibilities
Strategic Consulting
- Act as a trusted advisor to clients on all aspects of email deliverability, providing proactive recommendations and guidance to improve their email performance.
- Develop and implement comprehensive deliverability strategies tailored to individual client needs and business objectives.
- Conduct thorough audits of customers' email programs, including infrastructure, authentication protocols (SPF, DKIM, DMARC ), list management practices, and content quality.
- Stay up-to-date with the latest industry trends, best practices,
and algorithm changes related to email deliverability, and communicate them effectively to clients and internal teams.
Problem Solving & Troubleshooting
- Identify and diagnose deliverability issues and engage with the respective mailbox provider support.
- Analyze email data and metrics to identify root causes of deliverability problems and implement corrective actions.
- Work closely with ISPs, blacklist providers, and other relevant parties to resolve deliverability challenges.
- Develop and implement monitoring strategies to proactively identify and address potential deliverability issues.
Client Onboarding & Training
- Onboard current clients to the MoEngage platform, providing training and guidance on best practices for email deliverability.
- Develop and deliver training materials and workshops to educate clients on key deliverability concepts and strategies.
- Act as a point of contact for client