We're looking for someone who can manage & market these initiatives and ensure that they're reaching all the brands/companies that we're trying to deepen our relationships with via community driven initiatives & enablement.
This role will increase visibility of our community & enablement platforms, ensure it is targeted towards the right accounts & personas, drive discovery of our content, courses & programs & enable customers increasing product adoption, upsells, and revenue in the process.
You will be working with our Director - Community who oversees these initiatives.
Responsibilities :
- Boosting discovery of #GROWTH Academy course modules via various marketing channels/campaigns/assets as well as internal process improvements
- Building lifecycle journeys for hashgrowth.org & Academy users that help them get the required enablement in a way that is suited to their context, and nudges them along to go deeper into the course repository eventually resulting in completion of certifications
- Improving and maintaining the course content repository to make sure it's always relevant to users and delivers an educational experience that makes it worth their time
- Develop, maintain, and continuously refine training modules and learning paths covering all features of the MoEngage platform, with a focus on driving feature adoption and expanded usage, directly contributing to upsells and revenue retention.
- Develop and optimize user journeys within the various touchpoints (Academy, websites, help pages, product dashboard etc) to facilitate course discovery, engagement, and completion, including personalized lifecycle nudges, maximizing course consumption.
- Execute marketing campaigns across email, social media, and other channels to drive course enrollment and promote our certifications as valuable career assets
- Drive discovery from relevant accounts of hashgrowth.org content and programs.Develop and execute a content strategy that creates greater interest in our educ