and facilitate campaign implementation through robust technical integration and support.
Role & responsibilities
Adobe Campaign Management:
- Implement and manage Adobe Campaign for effective marketing automation and campaign execution.
Template Design and Development:
- Create, enhance, and maintain templates for emails, push notifications, and other marketing assets using HTML, CSS, and JavaScript.
Communication Design:
- Ensure the visual and functional integrity of communication assets, aligning them with brand standards and user engagement goals.
Campaign Integration:
- Collaborate with teams to implement event tracking, payload validation, and API testing using tools like Postman.
User Journey and UX Optimization:
- Support the alignment of marketing materials with user journeys and overall user experience strategies.
Technical Support:
- Provide ad-hoc support for marketing technology tools and troubleshoot issues in coordination with cross-functional teams.
- Implement and manage Adobe Campaign for effective marketing automation and campaign execution.
- Template Design and Development:
- Create, enhance, and maintain templates for emails, push notifications, and other marketing assets using HTML, CSS, and JavaScript.
- Communication Design:
- Ensure the visual and functional integrity of communication assets, aligning them with brand standards and user engagement goals.
- Campaign Integration:
- Collaborate with teams to implement event tracking, payload validation, and API testing using tools like Postman.
- User Journey and UX Optimization:
- Support the alignment of marketing materials with user journeys and overall user experience strategies.
- Technical Support:
- Provide ad-hoc support for marketing technology tools and troubleshoot issues in coordination with cross-functional teams.
Skills Required for the role
Technical Skills:
- 2-3 years of hands-on experience with Adobe Campaign for
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