About Us
Vitalpro Consumer Private Limited is a fast-growing, design-led food company building modern Indian brands at the intersection of tradition, craftsmanship, and contemporary lifestyles. We believe India’s food heritage deserves to be experienced in formats that feel relevant, refined, and thoughtfully designed for today. We are an early stage start up with a vibrant team wanting to make an impact in the foods category.

Our approach blends authentic recipes, high-quality raw materials, strong visual identity, and disciplined execution. Every brand we build is rooted in culture, but expressed in a way that fits seamlessly into modern homes, gifting moments, cafés, and everyday consumption.
Our portfolio includes:

Saffron & Mishri
A premium contemporary mithai brand inspired by India’s rich sweet-making traditions. It combines authentic flavours with refined presentation, making it equally at home in festive gifting, luxury hospitality, and modern retail environments. Trusted by leading five-star hotels and premium partners, the brand elevates mithai into a sophisticated,



design-forward experience. (saffronandmishri.com)

224 Craftery
A contemporary café and experience-led format that reinterprets Indian-inspired offerings through a contemporary lens. It brings together global sensibilities and Indian taste preferences, creating products and spaces that feel current, indulgent, and culturally grounded. It is as much about atmosphere and storytelling as it is about the product itself. (224craftery.com)

Wholicious
A new-age wholesome food brand built for consumers who want balance without compromise. Focused on authentic raw materials, honest recipes, and clean labels, Wholicious delivers everyday food that is nutritious, flavour-forward, and easy to trust. It reflects a growing shift toward mindful eating that does not sacrifice taste.

Our brands operate across quick commerce, e-commerce marketplaces, modern trade, hospitality partnerships, and direct-to-consumer

📌 Manager - Founder's Office (Mumbai)
🏢 Vitalpro Consumer
📍 Mumbai