Abybaby Events Private Limited is looking for an experienced Digital Marketing Manager to lead our digital marketing team and drive business growth through performance marketing, lead generation, and strategic campaign management.

If you have experience working with Digital Marketing Agencies, have successfully managed high-performing campaigns, and enjoy leading teams while delivering measurable business results, we'd love to hear from you.

Key Responsibilities
- Develop and execute digital marketing strategies to achieve business objectives.
- Plan, manage, and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
- Monitor campaign performance using KPIs such as ROAS, ROI, CPC, CPL, CTR, CPA, and Conversion Rate.
- Analyze campaign data and generate daily, weekly, and monthly performance reports with actionable insights.
- Lead and mentor a team of digital marketing professionals to achieve performance goals.
- Coordinate with the Creative, Production, and Client Servicing teams for successful campaign execution.




- Manage multiple client accounts while ensuring excellent client servicing and relationship management.
- Conduct competitor analysis, audience research, and identify new business opportunities.
- Manage campaign budgets, media planning, and forecasting.
- Track campaign performance using Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and Looker Studio.
- Stay updated with the latest digital marketing trends, AI tools, and platform updates.

Required Skills:
- Minimum 3-5 years of Digital Marketing experience.
- Experience working with Digital Marketing Agencies or related industries.
- Strong expertise in Meta Ads, Google Ads, LinkedIn Ads, Performance Marketing, Social Media Marketing, and Lead Generation.
- Hands-on experience with Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and Looker Studio.
- Robust understanding of ROAS, ROI, CPC, CPL, CTR, CPA, Conversion

📌 Digital Marketing Manager (Kolkata)
🏢 Abybaby Events
📍 Kolkata