As a valued employee of the British Council, you already help us deliver our mission to support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For over 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

You are part of our organisation in over 200 countries and territories and where we are on the ground in more than 100 countries.

We connect. We inspire.

Job Title: Arts - Marketing Performance Manager

Pay Band – PB6

Closing Time & Date - Applications will close at 23:59 IST on 13 September

Location – Egypt, Malaysia, Poland, Serbia

Contract –Indefinite Contract Local

Purpose Of Job

To manage marketing performance analytics for the region, providing advice to the regional, cluster and country marketing teams, sharing knowledge and best practice and helping to ensure alignment across the British Council. This includes compiling reports which make recommendations for improvement, communicating insights to inform decision making and testing,



measuring and optimising different approaches.

Main opportunities/challenges for this role

Accountabilities, Responsibilities And Main Duties

Consultancy, analysis and problem solving

Collaborates closely with regional, cluster and country marketing teams to understand their needs and recommends improvements based on data and insights.
Creates, and where possible automates, reports to measure marketing activities and shares these with the regional marketing teams.
Carries out customer journey analysis and funnel building to continually improvement the customer journey and improve results.
Manages attribution initiatives in a changing digital measurement setting.
Produces and communicates insight relating to regional campaign performance.
Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.

Internal customer focus

Works

📌 Marketing Performance Manager (India)
🏢 British Council
📍 India