Job Description NRole Overview: NThe Analyst is responsible for analyzing user behavior, identifying churn drivers, and improving customer lifetime value (LTV) through data-driven insights. This role works closely with CRM, marketing, and growth teams to design and evaluate retention strategies. NnKeyResponsibilities : Nn Analyze customer cohorts, retention curves, and churn metrics across lifecycle stages N Build and monitor KPIs such as Retention Rate, Repeat Rate, LTV, CAC. N Identify drop-off points in the user journey and recommend improvements N Design and evaluate CRMcampaigns (email, WhatsApp, push, SMS) using A/B testing N Perform segmentation based on behavior, RFM, purchase frequency, and engagement N Analyze impact of discounts, loyalty programs, subscriptions,



and nudges N Build dashboards and reports for weekly/monthly retention performance N Support leadership withinsights and actionable recommendations NnnSkill Required : Nn Strong Advance SQL (CTEs, window functions, cohort analysis). N Excel / Google Sheets (advanced formulas, pivots). N Experience with BI tools (Looker, Tableau, Power BI, Metabase, etc.) N Understanding of event-based data (GA4, Webengage). N Cohort analysis & Funnel analysis. N Robust understanding ofcustomer lifecycle & CRM. N Ability to translate data into business decisions. NnnGood to have : Nn Python & Basic statistics. N Experience working withretention or retention prediction models. Nn

📌 Data Analyst - Central Analytics (Karnataka)
🏢 Kapiva
📍 Karnataka