We're looking for someone who builds the lifecycle machine, not someone who waits for a brief, a person who owns every message from the first line of copy to the last check on deliverability, and ties it straight to revenue.

About Leadzo

Leadzo (www.leadzo.co.in) is building a modern lead generation and service marketplace platform designed to connect customers with verified service professionals across service industries from Marketing & Technology, Legal & Business, Home Services, Health & Wellbeing, Construction & Trades, Lessons & Training, Events & Creative, and more.

Our mission is to make it easier, faster, and more transparent for people to discover and hire trusted professionals online, while helping businesses grow through qualified, high-intent leads.

Our platform is live pan-India, with active buyers and sellers across the country. We are now in a crucial scale and stabilization phase hardening the product, integrating and optimizing key systems like payments, marketing APIs, and analytics, and refining the marketplace experience based on real user behavior.

Communication is mission-critical at this stage. The right message at the right moment is what turns a sign-up into an active buyer and a new seller into a paying one.

About the Role

We are a small, fast-moving team, and CRM is a function we are building from scratch.

You will be our first lifecycle hire no inherited journeys, no mature playbook, and direct access to engineers and founders working on a product that is actively being used and shipped.

Leadzo is a credit-based lead marketplace:

• Buyers raise enquiries for free and receive a shortlist of up to 3 verified professionals.

• Sellers spend credits to unlock the leads they choose to pursue.

That model means you're not writing messages into a void. Every message sits on top of real money and real intent.

A buyer who doesn't come back, a seller who never tops up their wallet, or a Leadzo Advantage subscriber who churns, these are revenue events, and lifecycle communication is one of your sharpest levers to move them.

This is a build-from-scratch, hands-on role.

You won't hand work to a designer and a developer and wait. You'll design the journeys, write the copy, build the templates, set up the automations, monitor deliverability, analyze the numbers, and continuously iterate.

The CEO owns the lifecycle strategy and direction. You own everything that turns that direction into messages that land, get opened, and move a buyer or seller to act.

This is not a schedule the newsletter and forget role.

This is an own-the-channel-end-to-end, build-the-machine role.

Key Responsibilities





• Build and own the full buyer and seller lifecycle from scratch onboarding, activation, engagement, retention, win-back, and reactivation.

• Run campaigns across email, WhatsApp, SMS, push notifications, on-site engagement, and retargeting audiences.

• Design and ship multi-step automations end-to-end on our ESP (Brevo) and CRM stack.

• Write the copy and build the templates subject lines, body copy, and HTML.

• Run segmentation, A/B testing, and send logic while maintaining suppression rules for opted-out, churned, and refunded cohorts.

• Build lead-scoring models and attribution systems so every CRM channel is measurable and tied back to revenue.

• Own email deliverability end-to-end, including:

1. Sender reputation
2. SPF, DKIM, and DMARC health
3. List hygiene
4. Bounce and complaint rates
5. Inbox placement

• Map lifecycle communication to marketplace mechanics, including:

1. Wallet top-ups
2. Credit expiry and return windows
3. Starter Packs
4. Leadzo Advantage subscriptions
5. Seller activation flows

• Coordinate with transactional email systems (AWS SES) and cold outreach programs to avoid conflicting customer communications.

• Measure lifecycle contribution to activation, retention, repeat purchase, and revenue.

• Work closely with performance marketing, sales, and customer success teams.

• Build lifecycle documentation, reporting frameworks, and operational playbooks from scratch.

Technical Skills & Tools

Must Have Experience With

CRM Platforms:

- HubSpot
- Zoho CRM
- Salesforce
- Freshsales
- Similar CRM systems

• Marketing automation and email marketing platforms

• WhatsApp marketing and automation

• Customer segmentation and lifecycle marketing

• Customer journey mapping

• Lead scoring and attribution analysis

• Funnel analytics

Strong Working Knowledge Of

• Google Analytics 4 (GA4)/Google Tag Manager (GTM)

• CRM integrations

• API-based workflows and webhooks

• Conversion tracking

• UTM structures

• SQL (preferred)

• Data visualization tools

• MongoDB exposure (plus point, as the platform runs on a MERN stack)

Channels You'll Manage

• Email/WhatsApp/SMS

• Push notifications

• Web and on-site engagement





• Retargeting audiences

How You'll Be Measured (KPIs)

• Lead-to-customer conversion rate

• Revenue generated through CRM channels

• Customer retention rate

• Automation coverage

• Funnel efficiency

• Cost-per-conversion improvement

• Customer engagement metrics

• Database health and growth

• Reactivation performance

• Campaign ROI

Required Qualifications

Must Have

• 3–6 years of experience owning lifecycle, CRM, or email marketing functions.

• At least one role where you built customer journeys from zero rather than maintaining existing flows.

• Hands-on mastery of marketing automation platforms such as:

- Brevo
- Customer.io
- Braze
- MoEngage
- CleverTap
- Similar platforms

• Strong deliverability expertise, including SPF, DKIM, DMARC, sender reputation, and domain warm-up.

• Ability to both write copy and build templates independently.

• Strong analytical mindset with experience using funnel data, cohorts, and conversion metrics to drive decisions.

• Excellent communication skills and an async-first working style.

• Ability to map customer journeys and proactively build programs without waiting for detailed instructions.

Nice to Have

• Marketplace or two-sided platform experience.

• Experience in lead generation, services marketplaces, gig economy platforms, SaaS, or transactional consumer businesses.

• Hands-on experience with Brevo.

• Experience managing domain warm-ups or sender-reputation recovery projects.

What Will Get You Rejected

• Only operating inherited CRM flows and never building lifecycle programs from scratch.

• Inability to explain SPF, DKIM, DMARC, or common spam-placement issues.

• Batch-and-blast marketing without segmentation.

• Reporting only opens and clicks without tying campaigns to activation, retention, or revenue.

• Dependence on designers or developers for every campaign.

• Requiring a fully defined strategy before being able to contribute.

What You Get

• Opportunity to become Leadzo's first lifecycle and CRM hire.

• Full ownership of the lifecycle channel.

• Direct collaboration with founders and engineers.

• Fast feedback loops and rapid implementation cycles.

• Visibility into product and growth decisions.

• Clear path toward CRM Lead or Growth Lead as the company scales.

• Competitive salary plus ESOPs.

• Meaningful ownership in an early-stage funded startup.

• Fast-paced, collaborative, growth-focused environment with solid mentorship.

Office Location

Work from office - Bengaluru (Bangalore), India

📌 Customer Relationship Management Manager (Bengaluru)
🏢 LeadZod
📍 Bengaluru