Head of Sales & Business Development
Metal Surface Preparation | Metal Pretreatment | Metal Cleaning & Degreasing
Company:
REFA Chemical Industry Location:
Noida / Greater Noida, Uttar Pradesh Experience:
15-25 Years Employment:
Full-time | Senior Management Reporting To:
Director / Managing Director
About the Role REFA is looking for an experienced
Head of Sales & Business Development
to take complete challenge of our industrial sales function and lead the company's next phase of growth.
This position is strictly for candidates with prior Sales Head / senior sales leadership experience in Metal Surface Preparation, Metal Pretreatment, and Industrial Metal Cleaning & Degreasing Chemicals.
Candidates from general chemical sales, FMCG, pharma, consumer products, trading or unrelated industries should not apply .
Key Responsibilities
Take complete ownership of
Sales & Business Development . Analyse the existing sales organization within the given time frame. Improve the productivity and sales performance of the
existing sales team . Set and monitor salesperson targets, KPIs, territories, pipelines and account plans. Coach and guide the sales team on prospecting, technical selling, plant trials, follow-ups, negotiations and conversions. Increase business from existing customers through account penetration and cross-selling. Reactivate dormant and lost customers. Acquire new industrial customers through plant visits, RFQs, samples and technical trials. Develop business with
OEMs, Tier-1/Tier-2 manufacturers and major engineering companies .



Drive product/brand approvals with major industrial OEMs. Identify and appoint distributors/channel partners across industrial territories. Recruit additional salespeople where commercially justified. Establish professional sales reporting, forecasting and pipeline-management systems. Monitor revenue, margins, collections, current customers, conversions and salesperson productivity. Build a scalable
pan-India sales organization .
Product Portfolio The candidate should have strong experience selling products such as: Metal Cleaning & Degreasing Chemicals Metal Surface Preparation Chemicals Metal Pretreatment Chemicals Multi-Metal Degreasers Phosphating Chemicals Passivation Chemicals Rust Removal & Rust Preventive Chemicals Pickling / Descaling Chemicals Metal Finishing / Conversion Treatment Chemicals
Candidate Requirements
Candidates should apply ONLY if they have: 15-25 years of relevant industrial B2B sales experience Prior experience as a Sales Head / National Sales Manager / Zonal or Regional Sales Head / equivalent senior sales leadership position Strong direct experience in Metal Surface Preparation,



Metal Pretreatment AND/OR Industrial Metal Cleaning & Degreasing Chemicals Proven experience leading and improving a sales team Experience handling OEMs and Tier-1/Tier-2 industrial customers Experience with technical sales, customer plant trials and product approvals Distributor/channel-development experience Proven responsibility for significant sales revenue and business growth Strong knowledge of major Indian industrial clusters
Important ⚠️
This is NOT an individual salesperson position. We are specifically looking for someone who has already led a sales function/team in the metal surface preparation, pretreatment, cleaning & degreasing chemical industry. Candidates without relevant industry experience AND sales leadership experience
are requested
not to apply .
Why Join REFA? The selected candidate will have the opportunity to take ownership of an existing sales organization and build it into a larger, professionally managed
pan-India industrial sales network . The role offers direct interaction with senior management and significant authority to improve the existing team, develop territories, appoint distributors, acquire major industrial accounts and progressively build the sales organization.
Apply Please apply with your: Current CTC | Expected CTC | Notice Period | Current Location | Current Designation | Team Size Managed | Annual Revenue Managed | Relevant Metal Pretreatment/Cleaning & Degreasing Product Experience
NOTE: Please apply only if your experience matches the above industry and senior sales leadership requirements.

📌 Head of Sales (India)
🏢 Refa Chemical Industry
📍 India