Company:

Jeena Sikho Lifecare Ltd.

Job Title:

Meta Ads Specialist

Department:

Digital Marketing / Performance Marketing

Location:

Gurgaon

Employment Type:

Full-Time

Working Days:

6 Days a Week

Experience:

5+ Years

Job Summary

We are looking for an experienced

Meta Ads Specialist

to manage and optimize paid advertising campaigns across

Facebook and Instagram , with a solid focus on lead generation, conversions, customer acquisition, and ROI.

Key Responsibilities

Plan, execute, and manage

Meta Ads campaigns

across Facebook and Instagram.
Develop campaign strategies based on business goals, target audiences, and customer segments.

Manage campaigns for

lead generation, conversions, traffic, engagement, and remarketing .
Conduct audience research and create effective targeting strategies.

Set up and optimize

Meta Pixel, Conversions API, and conversion tracking .

Monitor and optimize

CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates .
Manage campaign budgets and ensure efficient utilization of ad spend.

Conduct

A/B testing

of creatives, ad copies, audiences, placements, and campaign strategies.
Coordinate with the creative and content teams to develop high-performing ad creatives and copies.
Analyze campaign performance and identify opportunities for improvement.

Create regular

performance reports and dashboards

with actionable insights.




Manage retargeting, lookalike, custom, and interest-based audiences.
Troubleshoot campaign, tracking, and performance-related issues.

Stay updated with

Meta Ads updates, policies, algorithms, and industry trends .

Conduct competitor and market analysis to identify new advertising opportunities.

Required Skills

Strong hands-on experience with

Meta Ads Manager and Business Manager .
Excellent knowledge of Facebook & Instagram advertising.

Strong understanding of

performance marketing and conversion funnels .
Expertise in audience targeting, retargeting, bidding, and campaign optimization.

Knowledge of

Meta Pixel, Conversions API, GA4, and Google Tag Manager .
Strong analytical and data interpretation skills.

Proficiency in

MS Excel/Google Sheets .
Strong understanding of creative testing and ad copy optimization.

Ability to manage large advertising budgets and multiple campaigns.

Qualification & Experience

Bachelor's degree in

Marketing, Digital Marketing, Business, or a related field

preferred.
5+ years of hands-on experience in Meta Ads / Performance Marketing .

Experience managing

high-volume lead-generation and conversion campaigns

will be preferred.

Proven track record of improving

ROI, lead quality, and campaign performance .

📌 Meta Ads Specialist (Mumbai)
🏢 JEENA SIKHO LIFECARE
📍 Mumbai