Job Description – Marketing Executive
- Designation: Marketing Executive
- Department: Marketing
- Location: Kolkata
- Experience: 5–9 Years
- CTC: Up to ₹9 LPA
- Employment Type: Full-Time
- Reporting To: GM – Operations
- Dotted Line Reporting: Managing Director (MD)
- Industry: QSR / Food / Restaurant
Job Summary
We are looking for an experienced Marketing Executive from the QSR, Food, or Restaurant industry to manage digital marketing, branding, promotional campaigns, customer engagement, and third-party food delivery platforms.
The role will focus on increasing brand visibility, customer reach, customer engagement, and business growth across restaurant brands.
Key Responsibilities
Digital Marketing & Brand Management
- Manage social media and digital marketing activities.
- Plan and execute content calendars, campaigns, and promotions.
- Monitor engagement, reach, campaign performance, and digital growth.
- Maintain consistent brand communication across channels.
Branding, Creative & PR
- Coordinate advertisements, menu cards, packaging, promotional creatives, and marketing collateral.
- Coordinate with creative agencies, vendors, and internal teams.
- Support PR activities, brand activations, promotions, and recent restaurant/brand launches.
Food Platform Management
- Manage third-party platforms such as Zomato, Swiggy, Eazy Diner, and similar platforms.
- Manage restaurant listings, promotions, visibility, customer reviews, and platform performance.
- Identify opportunities to improve customer acquisition, orders, and sales.
Marketing Planning & Reporting
- Execute marketing calendars, promotional campaigns, and customer engagement initiatives.
- Monitor marketing budgets, campaign performance, ROI, and competitor activities.
- Prepare MIS, marketing reports, and market insights.
- Support new restaurant/brand launches and business growth initiatives.
Requirements
- 5–9 years of relevant experience in Marketing / Digital Marketing / Brand Management.
- Mandatory industry experience: QSR / Food / Restaurant.
- Strong knowledge of digital marketing and social media platforms.
- Experience managing Zomato, Swiggy, Eazy Diner, or similar food delivery/dining platforms is preferred.
- Strong experience in restaurant marketing, promotional campaigns, branding, and customer engagement.
- Good communication, coordination, vendor, and agency management skills.
- Ability to analyze campaign performance, ROI, and business data.
- Proficiency in MS Office / Google Workspace and marketing reporting tools.
- Creative mindset with strong ownership and execution capability.
- Ability to manage multiple campaigns and deadlines independently.
📌 Hiring || Marketing Executive (India)
🏢 2COMs
📍 India