# Job Description – Area Sales Manager (ASM) – DSA Channel (Home Loans)

## Locations

Mumbai | Pune | Bengaluru | Hyderabad | Gurugram

## Employment Type

Full-time | Field Sales

## Working Days & Timings

* Monday to Saturday (6 Days Working)
* 10:00 AM – 7:00 PM

## Compensation

* CTC: Up to **₹8 LPA** (Based on experience, business performance, and interview)
* Candidates should have handled:

## Reporting To

Regional Sales Manager

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# About the Role

We are looking for experienced **Area Sales Managers (ASM)** to drive business growth for the **Home Loans DSA (Direct Selling Agent) Channel** across **Mumbai, Pune, Bengaluru, Hyderabad, and Gurugram**.

The ideal candidate will be responsible for recruiting, developing, and managing a high-performing network of DSA partners while driving Home Loan business across the assigned territory. This is a predominantly field-based role that requires strong leadership, partner management, and business development skills.

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# Key Responsibilities

## Sales & Business Development

* Achieve monthly, quarterly, and annual Home Loan sales targets through the DSA channel.
* Drive business growth by maximizing productivity across the assigned DSA network.
* Ensure timely sourcing, processing, and disbursement of Home Loan applications.

## DSA Recruitment & Network Expansion

* Identify, recruit, onboard, and activate new DSA partners.
* Expand the DSA network to increase market reach and business opportunities.
* Conduct regular onboarding and product training sessions for new and existing DSA partners.

## DSA Relationship Management

* Build and maintain strong relationships with DSA partners to drive long-term business.
* Conduct regular meetings and business reviews to monitor partner performance.
* Resolve partner concerns and provide continuous support to improve productivity.

## Lead Generation & Business Conversion





* Work closely with DSA partners to generate quality Home Loan leads.
* Monitor lead conversion ratios and assist partners in closing high-value opportunities.
* Ensure consistent follow-up and customer engagement throughout the sales cycle.

## Market Development

* Identify current business opportunities and strengthen market presence.
* Conduct competitor analysis and monitor local market trends.
* Develop territory-specific sales strategies to maximize business generation.

## Performance Monitoring & Reporting

* Track daily, weekly, and monthly business performance of DSA partners.
* Review sales MIS, pipeline, and conversion reports.
* Prepare business forecasts and performance reports for senior management.

## Cross-Functional Coordination

* Coordinate with Credit, Operations, Underwriting, and Sales Support teams to ensure smooth processing and timely loan disbursement.
* Resolve operational issues impacting customer experience or partner productivity.

## Compliance & Documentation

* Ensure all sourced business complies with company policies, regulatory guidelines, and KYC norms.
* Monitor documentation quality and process adherence.
* Identify and mitigate operational and compliance risks.

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# Candidate Requirements

## Experience

* Minimum **5 years of experience** in Home Loans, Mortgage Sales, Banking, NBFC, or Financial Services.
* Mandatory experience in **DSA Channel Sales** and partner management.
* Proven experience in handling DSA networks and driving business growth.

## Education





* Bachelor's Degree in Business Administration, Finance, Marketing, or a related discipline.
* MBA will be an added advantage.

## Skills Required

* Strong knowledge of Home Loan products, lending processes, and regulatory requirements.
* Excellent DSA partner management and relationship-building skills.
* Proven sales, negotiation, and business development capabilities.
* Strong leadership, coaching, and team management skills.
* Excellent communication, analytical, and problem-solving abilities.

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# Preferred Candidate Profile

* Candidates currently based in **Mumbai, Pune, Bengaluru, Hyderabad, or Gurugram** will be preferred.
* Comfortable with extensive local travel and field sales activities.
* Strong network within the DSA ecosystem.
* Age up to **45 years** (can be considered up to **50 years** for exceptionally strong profiles).

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# Work Model

* **Field + Office (Hybrid Working Style)**
* This is primarily a **Field Sales** role involving regular market visits, DSA partner meetings, customer interactions, and business development activities.

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# Interview Process

**Round 1:** Telephonic Screening (HR/Recruitment Team)

**Round 2:** Hiring Manager Interview

* Virtual or Face-to-Face depending on business requirements.
* **For Bengaluru, the second round will be conducted Face-to-Face.**
* **For all other locations, the second round may be Virtual or Face-to-Face based on business requirements.**

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# What We're Looking For

* Strong experience in Home Loan sales through the DSA channel.
* Proven ability to recruit, manage, and grow a high-performing DSA network.
* Consistent track record of achieving sales and business targets.
* Excellent partner relationship management and market development skills.
* Self-driven, result-oriented professional with strong leadership capabilities.

📌 Area Sales Manager - DSA Home Loans (Mumbai)
🏢 RAPSYS TECHNOLOGIES PTE
📍 Mumbai