Role: Strategic Advisor – Food Business, GTM & Expansion
Company: Kefilo
Compensation: Equity Only
Work Mode: Remote / Advisory
Commitment: Flexible, based on strategic requirements

About Kefilo

Kefilo is building a human transformation ecosystem focused on functional nutrition, preventive wellness, gut health and lifestyle redesign.

We are building beyond a traditional food-delivery model, with a focus on personalized nutrition, 90-day transformation programs, healthy food products, scalable food production and technology-enabled customer engagement.

We are currently in the product development and growth stage and are looking for an experienced strategic advisor who can help us build and scale Kefilo into a strong food and nutrition brand.

Role Overview

We are looking for a Strategic Advisor with 10+ years of hands-on experience in building, scaling or leading food businesses.

The ideal candidate should have strong experience across food business strategy, product-market fit, GTM, operations, distribution, unit economics, customer acquisition, partnerships and expansion.

Experience in cloud kitchens, QSR, food manufacturing, D2C food brands, healthy/functional foods, food-tech or nutrition-focused businesses will be highly valuable.

This is an equity-only advisory opportunity for someone who can bring practical industry knowledge, strategic thinking, relationships and experience in building food businesses.

Key Responsibilities

- Advise the founders on Kefilo's overall food business strategy and long-term growth roadmap.

- Help validate and refine Kefilo's product-market fit, target customers, offerings and business model.

- Guide the development of scalable GTM strategies for B2C, B2B and institutional customer segments.

- Advise on expansion across cities, customer segments, channels and distribution models.

- Help build scalable models for food production, procurement, distribution and operations.

- Advise on pricing, margins, unit economics, AOV, CAC, LTV and overall business profitability.

- Guide the development of Kefilo's 90-day transformation program and positioning as a transformation-focused food and nutrition brand.

- Advise on product portfolio, menu strategy, packaging,



standardization and commercialization.

- Identify opportunities across corporates, colleges, gyms, residential communities, healthcare organizations and other relevant segments.

- Support strategic partnerships with food businesses, manufacturers, distributors, retailers and other industry stakeholders.

- Help identify operational bottlenecks and provide practical solutions based on previous food-business experience.

- Guide the founders on building repeatable systems that can be replicated across multiple locations.

- Provide insights on food industry trends, consumer behaviour, competitive positioning and emerging opportunities.

- Help the founding team avoid common mistakes associated with scaling food businesses.

- Make relevant introductions to industry experts, suppliers, manufacturers, distributors, potential customers and strategic partners where appropriate.

- Mentor the founding team on building a commercially sustainable and scalable food business.

Ideal Candidate

- 10+ years of experience in building, scaling or leading food businesses.

- Demonstrated experience in successfully launching, operating or expanding a food business.

- Strong understanding of the Indian food and consumer market.

- Experience in one or more areas such as cloud kitchens, QSR, food manufacturing, D2C food, food-tech, FMCG, healthy food or functional nutrition.

- Strong understanding of food business unit economics, margins, supply chain, procurement and operations.

- Proven experience in GTM, customer acquisition, distribution and geographic expansion.

- Experience in building food brands and identifying product-market fit.

- Strong industry network across food, manufacturing, distribution, retail or institutional sales is an advantage.

- Entrepreneurial mindset and practical, execution-oriented approach.

- Ability to challenge assumptions,



identify gaps and provide explicit strategic direction.

- Willingness to work closely with an early-stage founding team.

Expected Contribution

The advisor is expected to contribute strategically rather than operate as a full-time executive.

The engagement may include:

- Regular strategic discussions with the founders.

- Review of product, GTM, operations and expansion plans.

- Guidance on business model, unit economics and scalability.

- Support during important product, market-entry and expansion decisions.

- Relevant industry introductions and strategic partnerships where appropriate.

- Mentoring the founding team based on practical food-business experience.

The exact engagement structure can be mutually defined based on the advisor's experience, network and expected contribution.

What You Get

- Strategic Advisor position with Kefilo.

- Equity participation.

- Direct strategic engagement with the founder and founding team.

- Opportunity to influence the development of a food and nutrition transformation brand.

- Opportunity to contribute to building a scalable food business from the ground up.

- Long-term association with Kefilo as the company expands.

Important

This is an equity-only advisory role with no fixed salary or consulting fee at the current stage.

Equity will be discussed based on the advisor's experience, industry expertise, network, strategic contribution and level of involvement.

The engagement will begin with strategic discussions to evaluate mutual fit, followed by a defined advisory arrangement and appropriate documentation.

We are not looking for someone who only provides generic business advice.

We are looking for someone who has actually built, operated or scaled a food business and can help Kefilo make better decisions around product-market fit, GTM, food operations, unit economics, distribution, partnerships and expansion.

If you are primarily looking for a paid consulting assignment, this opportunity may not be suitable at the current stage. If you are interested in taking a long-term equity-based position and contributing to the growth of Kefilo, we would be happy to continue the discussion.

📌 Strategic advisor (10 exp in building start-up's) (Part-time, Equity only)
🏢 Kefilo
📍 India