Direct Sales Associate

Purpose of the Role

To generate leads and drive customer acquisition through outbound and inbound tele-calling, promoting company products/services and converting prospects into confirmed bookings/sales under supervision.

Key Responsibilities

- Make outbound calls to prospective customers from provided databases/leads.
- Handle inbound customer queries and provide accurate information on products, packages, and offers.
- Explain pricing, promotions, and terms clearly to prospective customers.
- Follow the sales script/pitch and adhere to call quality and compliance guidelines.
- Update call outcomes, customer details, and follow-up status in the CRM/system accurately.
- Achieve daily/weekly call and conversion targets as assigned.
- Coordinate with the Executive/Team Lead for escalations or complex customer queries.
- Follow up with warm leads and past inquiries to convert them into sales.
- Maintain professionalism, courtesy, and product knowledge on every call.
- Adhere to Do Not Disturb (DND) and telecalling regulatory guidelines.

Eligibility / Qualifications

- Minimum Graduate (any stream).
- Freshers eligible; prior telecalling/BPO/sales experience preferred.
- Good verbal communication skills in English/Hindi; regional language knowledge an advantage.
- Basic computer skills (CRM, MS Office/Excel).
- Confident, persuasive, and target-driven attitude.

Skills to be Developed

- Tele-sales pitching and objection handling
- CRM and lead management
- Product and pricing knowledge
- Call quality, tone, and compliance adherence
- Target and performance orientation

Working Conditions

- Office-based, fixed/rotational shifts depending on business hours.
- Extended periods on calls in a target-driven, metrics-monitored environment.

Progression

- Based on performance and target achievement, may be promoted to Direct Sales Executive.

Direct Sales Executive

Purpose of the Role





To independently manage tele-sales operations, drive higher-value conversions, mentor junior associates, and contribute to achieving departmental sales targets through effective lead management and customer relationship handling.

Key Responsibilities

- Handle outbound/inbound tele-calling for lead generation, follow-ups, and closures.
- Manage a higher volume/value of leads and negotiate pricing/packages within approved limits.
- Build and maintain relationships with repeat customers, agents, or corporate leads as applicable.
- Guide and mentor Direct Sales Associates on pitching, objection handling, and CRM usage.
- Monitor call quality and provide feedback to associates to improve conversion rates.
- Analyze call/lead data to identify trends and improve targeting strategies.
- Coordinate with marketing for lead flow and with operations/front office for booking confirmations.
- Ensure accurate and timely reporting of sales figures, pipeline status, and forecasts.
- Resolve escalated customer complaints and ensure high service standards.
- Ensure adherence to telecalling compliance, DND, and data privacy regulations.

Eligibility / Qualifications

- Minimum Graduate; 1–3 years of tele-sales/telecalling experience preferred.
- Strong verbal and written communication skills in English/Hindi; additional languages an advantage.
- Proficiency in CRM systems and MS Office/Excel.
- Strong negotiation, persuasion, and relationship-building skills.

Skills to be Developed / Applied

- Advanced sales negotiation and closing techniques
- Team coaching and call quality monitoring
- Lead analytics and pipeline management
- Customer relationship management
- Cross-functional coordination with marketing and operations

Working Conditions

- Office-based, fixed/rotational shifts depending on business hours.
- Target-driven, metrics-monitored setting with regular performance reviews.

Progression

- Based on performance, may progress to Team Lead / Assistant Manager – Direct Sales.

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