About the Role

We are looking for a Google Ads Specialist with 2+ years of hands-on experience in managing and optimizing Google Search & Display campaigns. The ideal candidate should have strong knowledge of performance marketing, campaign optimization, analytics, and driving measurable ROI.

Key Responsibilities

- Plan, create, manage, and optimize Google Search & Display campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Create and optimize ad copies to improve CTR and conversion rates.
- Manage campaign budgets and ensure efficient CPC, CPA, ROAS, and ROI.
- Monitor campaign performance and identify opportunities for optimization.
- Perform A/B testing for ads, landing pages, keywords, and bidding strategies.
- Implement and optimize different bidding strategies based on campaign objectives.
- Analyze campaign performance using Google Ads, Google Analytics (GA4), and Google Tag Manager.
- Prepare regular performance reports with actionable insights.
- Identify trends and continuously experiment with new strategies to improve campaign performance.
- Collaborate with creative, content, and product teams for campaign requirements.
- Stay updated with the latest Google Ads features, policies, trends,



and best practices.

Requirements

- 2+ years of hands-on experience in Google Ads / PPC / Performance Marketing.
- Robust experience managing Search and Display campaigns.
- Good understanding of keyword research, match types, negative keywords, ad extensions/assets, and audience targeting.
- Experience with conversion tracking and campaign analytics.
- Strong understanding of CPC, CTR, CPA, ROAS, Quality Score, Conversion Rate, and other performance metrics.
- Experience with GA4 and Google Tag Manager is preferred.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and budgets simultaneously.
- Good communication and reporting skills.

Preferred

- Experience working with high-volume campaigns and performance-driven businesses.
- Experience with lead generation, e-commerce, or app/user acquisition campaigns is an advantage.

What We Offer

- Opportunity to work on performance-driven digital marketing campaigns.
- Growth and learning opportunities.
- Collaborative and fast-paced work environment.
- Competitive compensation based on experience and expertise.

📌 Google Ads Specialist – Search & Display (Hyderabad)
🏢 Santa Browser
📍 Hyderabad