Role: Chief Marketing Officer (CMO) / Founding Team Member
Company: HiWox
Compensation: Equity Only
Work Mode: Remote / Part-time
Commitment: 20–25 hours/week

About HiWox

HiWox is building a HealthTech and wellness platform focused on preventive healthcare, personalized wellness, health intelligence and measurable transformation through 9 areas of wellness: physical, emotional, intellectual, social, spiritual, occupational, environmental, financial, and sexual & reproductive wellness.

We are currently in the initial product testing and development stage and are building a multidisciplinary founding team across healthcare, technology, product, data, marketing and business.

Role Overview

We are looking for a Chief Marketing Officer who can take ownership of HiWox's overall marketing, brand, customer acquisition and growth strategy.

The CMO will be responsible for building HiWox's market positioning, marketing engine, GTM strategy, content ecosystem, partnerships and customer acquisition systems from the ground up.

This is an equity-based founding team opportunity for someone who wants to take long-term ownership of the marketing function and work closely with the founder and other founding team members to build HiWox into a scalable HealthTech and wellness brand.

Key Responsibilities

- Develop and own HiWox's overall marketing and growth strategy.

- Define brand positioning, messaging, communication pillars and market differentiation.

- Develop GTM strategies for B2C, B2B and institutional segments.

- Identify and prioritize target markets, customer segments and acquisition channels.

- Build customer acquisition systems across digital, offline, partnerships, communities and strategic channels.

- Develop marketing funnels from awareness and lead generation to consultation, conversion, retention and referrals.

- Build and manage content strategy across Instagram, YouTube, LinkedIn and other relevant platforms.

- Develop founder-led content, educational content, healthcare/wellness campaigns, podcasts, webinars and transformation stories.

- Build influencer, healthcare professional, corporate and institutional partnerships to expand HiWox's reach.

- Develop marketing strategies for corporates, hospitals, gyms,



schools, residential communities and individual consumers.

- Work closely with the sales and automation team to improve lead generation, nurturing and conversion.

- Establish marketing KPIs and dashboards covering CAC, leads, conversion, engagement, retention, revenue contribution and ROI.

- Test and optimize campaigns, creatives, messaging, offers, landing pages and acquisition channels.

- Build and manage a high-performing marketing team as HiWox scales.

- Coordinate with content creators, designers, agencies, influencers and external partners.

- Develop marketing budgets and allocate resources based on measurable performance.

- Use AI and automation to improve content production, market research, campaign execution, lead generation and marketing operations.

- Conduct competitor and market research to identify opportunities and strengthen HiWox's positioning.

- Work closely with the founder, product, healthcare, technology and business teams to align marketing with product development and business objectives.

- Take ownership of building a repeatable and scalable growth engine for HiWox.

Ideal Candidate

- Strong experience in marketing, growth, brand building, GTM or business development, preferably in a leadership role.

- Demonstrated experience building brands, customer acquisition systems or marketing teams from an early stage.

- Solid understanding of digital marketing, performance marketing, content, brand strategy, sales funnels and growth.

- Experience in HealthTech, healthcare, wellness, consumer health, SaaS, D2C or other consumer-focused businesses is an advantage.

- Strong understanding of B2B and B2C marketing.

- Experience with partnerships, influencer marketing, community building and offline GTM is an advantage.

- Strong analytical understanding of CAC, LTV, conversion rates,



retention and marketing ROI.

- Experience using AI, automation, CRM and marketing technology.

- Strong leadership, communication and strategic thinking skills.

- Ability to operate hands-on rather than only provide strategic direction.

- Entrepreneurial mindset and strong ownership mentality.

- Comfortable building systems and teams in an early-stage startup environment.

What You Get

- Founding Chief Marketing Officer position at HiWox.

- Equity participation.

- Direct collaboration with the founder and multidisciplinary founding team.

- Opportunity to build HiWox's marketing, brand and growth function from the ground up.

- Significant ownership over GTM, customer acquisition and brand strategy.

- Opportunity to shape the growth trajectory of an emerging HealthTech and wellness platform.

- Potential to grow into a core executive leadership position as HiWox scales.

Important

This is an equity-only founding role with no fixed salary at the current stage.

The expected contribution is 20–25 hours per week on a remote, part-time basis. However, the CMO is expected to take ownership of outcomes and contribute strategically as well as operationally.

The founder onboarding process includes 3–4 strategic discussions to evaluate expertise, mindset, execution ability and long-term alignment, followed by a 1-month NDA-based collaboration phase to evaluate actual contribution, ownership and working style.

Equity will be structured based on contribution, responsibility, experience and commitment, with a 5-year vesting structure for core founding members.

Fixed compensation will be introduced after fundraising and revenue stabilization.

We are not looking for someone who simply manages social media or runs advertisements.

We are looking for a founding CMO who can build HiWox's brand, GTM strategy, customer acquisition engine, marketing systems and growth team from the ground up.

If you are primarily looking for a fixed-salary position, this opportunity may not be suitable at the current stage. If you are interested in building with us and taking long-term ownership of the marketing function, we would be happy to continue the discussion.

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