Strategic Advisor – HiWox

Role: Strategic Advisor – Business, GTM & Expansion
Company: HiWox
Compensation: Equity Only
Work Mode: Remote / Advisory
Commitment: Flexible, based on strategic requirements

About HiWox

HiWox is building a HealthTech and wellness platform focused on preventive healthcare, personalized wellness, health intelligence and measurable transformation through 9 areas of wellness.

The platform is built around 9 areas of wellness: physical, emotional, intellectual, social, spiritual, occupational, environmental, financial, and sexual & reproductive wellness.

We are currently in the initial product testing and development stage and are building a multidisciplinary team across healthcare, technology, product, data and business.

Role Overview

We are looking for a highly experienced Strategic Advisor who can help HiWox develop a clear path from product-market fit to PAN India expansion.

The ideal candidate should have 10+ years of experience building, scaling or leading businesses across India, with strong expertise in go-to-market strategy, product-market fit, business expansion, partnerships and healthcare/health-tech products.

This is an equity-only strategic advisory opportunity for someone who can bring significant industry experience, networks, strategic thinking and execution guidance to the founding team.

Key Responsibilities

- Advise the founders on HiWox's overall business strategy, positioning and growth roadmap.

- Help identify and validate the right product-market fit, customer segments, use cases and revenue models.

- Develop and refine PAN India go-to-market strategies across B2B, B2C and institutional segments.

- Advise on market entry strategies, geographic expansion and prioritization of cities and customer segments.

- Help design scalable sales, distribution, partnership and customer acquisition models.

- Identify strategic opportunities across hospitals, corporates, gyms, schools, residential communities, healthcare professionals and other relevant ecosystems.

- Support development of strategic partnerships and enterprise relationships across India.

- Advise on pricing, packaging, unit economics,



customer acquisition and scalable revenue models.

- Help identify key business metrics, milestones and KPIs required to achieve product-market fit and scale.

- Challenge existing assumptions and provide an experienced external perspective on business decisions.

- Support the founders in building a scalable organizational and operational structure for PAN India expansion.

- Provide guidance on fundraising strategy, investor readiness and strategic positioning where relevant.

- Leverage relevant industry relationships and network to create meaningful business opportunities for HiWox.

- Mentor the founding team on GTM execution, enterprise sales, partnerships, expansion and scaling.

- Participate in periodic strategic reviews and help the founders evaluate progress against business milestones.

Ideal Candidate

- 10+ years of experience in business building, strategy, consulting, entrepreneurship, sales, GTM or business leadership.

- Demonstrated experience building or scaling a business across multiple cities or PAN India.

- Strong expertise in go-to-market strategy, product-market fit and business expansion.

- Experience in healthcare, HealthTech, wellness, consumer health, hospitals, healthcare services or related sectors is strongly preferred.

- Proven experience in developing B2B/B2C business models and scalable distribution strategies.

- Strong understanding of Indian healthcare and/or consumer markets.

- Strong network across healthcare, corporate, institutional or business ecosystems is an advantage.

- Experience in strategic partnerships, enterprise sales, market entry or geographic expansion.

- Ability to evaluate business models, identify gaps and provide practical, execution-oriented guidance.

- Strong understanding of startup scaling, unit economics, revenue models and growth metrics.





- Entrepreneurial mindset with a long-term interest in building HiWox.

Expected Contribution

The advisor is expected to contribute strategically rather than operate as a full-time executive.

Key areas of contribution would include:

- Monthly/bi-weekly strategic discussions with the founders.

- Review of GTM, PMF and expansion strategies.

- Guidance on major business and growth decisions.

- Introductions to relevant industry leaders, enterprises, healthcare organizations and strategic partners where appropriate.

- Support during critical market-entry, partnership, fundraising and scaling phases.

- Mentoring the founding team based on previous experience.

The exact engagement structure can be mutually defined based on the advisor's experience, network and expected contribution.

What You Get

- Strategic Advisor position with HiWox.

- Equity participation.

- Direct strategic engagement with the founder and founding team.

- Prospect to influence the development of an ambitious HealthTech and wellness platform.

- Opportunity to contribute to building a PAN India healthcare and wellness ecosystem.

- Long-term association with HiWox as the company scales.

Important

This is an equity-only advisory role with no fixed salary or consulting fee at the current stage.

Equity will be discussed based on the advisor's experience, network, strategic contribution, time commitment and level of involvement.

The engagement will begin with strategic discussions to evaluate mutual fit, followed by a defined advisory arrangement and appropriate documentation.

We are not looking for someone who only provides generic business advice.

We are looking for a strategic advisor who has actually built, scaled or taken businesses to market and can help HiWox make better decisions around PMF, GTM, expansion, partnerships and PAN India growth.

If you are primarily looking for a paid consulting assignment, this opportunity may not be suitable at the current stage. If you are interested in taking a long-term equity-based position and contributing to the company's growth, we would be happy to continue the discussion.

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